marketing your business online: Apple celebrates its most famous tech and ads with '40 years in 40 seconds' spot; Domino's creates custom Snapchat lenses for 'mouth-boggling' campaign

Tuesday, 22 March 2016

Apple celebrates its most famous tech and ads with '40 years in 40 seconds' spot; Domino's creates custom Snapchat lenses for 'mouth-boggling' campaign

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22nd March

Apple celebrates its most famous tech and ads with '40 years in 40 seconds' spot

21 March 16, Shona Ghosh

Apple will turn 40 on 1 April this year, celebrating the fact with a spot aired during its iPhone SE keynote.

Domino's creates custom Snapchat lenses for 'mouth-boggling' campaign

22 March 16, Daniel Farey-Jones

Domino's Pizza has launched a new broadcast and digital ad campaign that uses face-swapping technology and gifs to show the elation caused by a pizza arriving.

Haymarket Media Group invests in broader Campaign brand for new breed of marketer

22 March 16, Gemma Charles

Haymarket Media Group is bringing together its market-leading media, marketing and advertising brands under the Campaign banner - in a ground-breaking move designed to reflect the rapidly evolving shape... read more

Why now-tech matters more than next-tech

22 March 16, Nigel Vaz

There was no breakout technology at South by Southwest Interactive this year, writes Nigel Vaz, global chief strategy officer and CEO Europe, SapientNitro.

Peg.co launches, a matchmaking search engine for YouTube stars and brands

22 March 16, Shona Ghosh

The financial ecosystem around YouTube stars has expanded with the arrival of Peg.co, an online matchmaker for vloggers and brands.

What is Small Data and how can it explain brand trends?

22 March 16, Georgina Brazier

Move over Big Data, there's a new trend in town. Campaign spoke to author Martin Lindstrom at the launch of his new book "Small Data".

Apple's iPhone SE launch: five marketing takeaways

21 March 16, Shona Ghosh

Apple doesn't usually launch new iPhones in March, instead reserving new smartphones for the run-up to Christmas.

22 March 16

Millennials and the content remixing revolution

For years, brands have been chasing the coveted millennial market. As true digital natives, millennials' comfort and fluency in the online world is what sets them apart. With an insatiable appetite...

22 March 16

Bieber, Beckham and Elba: The power of celebrity brand ambassadors

It's not about what you know, it's about who you know. When it comes to brands and marketing that's certainly the case. If you want to get noticed, then teaming up with the right people is a powerful...

22 March 16

How should agencies navigate the 'post digital' marketing age?

We live in an era of great transformation. In the past 15 years, technological innovations have disrupted the marketing and media landscape time and time again. As a result, agencies have had to...

22 March 16

The Daily Poke: Vinyl me

We love a good album cover. That might be one of the reasons why Vinyl is making a come back. Sales have steadily grown over the past ten years, according to Nielsen data, 12 million units were moved...

21 March 16

Industry reacts to Twitter's 10th birthday

Twitter turns 10 years old today and #LoveTwitter is trending as the messages of congratulations pour in. Over the past decade, Twitter has transformed the way that the public and brands communicate...