Wednesday 23 March 2016

JWT CEO Tamara Ingram: 'diversity and inclusion will be at the top of my agenda'; Horror film trailers not irresponsibly targeted, rules ASA; Nike shares fall on growth concerns

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Brand Republlic
Daily News 23rd March
 
JWT CEO Tamara Ingram: 'diversity and inclusion will be at the top of my agenda'

JWT CEO Tamara Ingram: 'diversity and inclusion will be at the top of my agenda'

23 March 16, James Swift

Tamara Ingram, J Walter Thompson's new global chief executive, has said she is putting diversity and inclusion at the forefront of her leadership of the agency.

 
Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA

Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA

23 March 16, Gurjit Degun

The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted.

 
Haymarket Media Group invests in broader Campaign brand for new breed of marketer

Haymarket Media Group invests in broader Campaign brand for new breed of marketer

22 March 16, Gemma Charles

Haymarket Media Group is bringing together its market-leading media, marketing and advertising brands under the Campaign banner - in a ground-breaking move designed to reflect the rapidly evolving shape... read more

 
Nike shares fall on growth concerns...and more

Nike shares fall on growth concerns...and more

23 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Publicis Groupe continues transformation with Sapient Inside

Publicis Groupe continues transformation with Sapient Inside

22 March 16, Omar Oakes

Publicis Groupe is going to house digital specialists from its Publicis.Sapient network in its ad agencies, as part of its continuing push to break up company silos.

 
TBWA hires Neil Dawson to lead global Nissan account

TBWA hires Neil Dawson to lead global Nissan account

23 March 16, Omar Oakes

TBWA has appointed Neil Dawson, the former executive creative director at BETC London, as the global executive creative director for the Omnicom network's dedicated Nissan account.

 
My Media Week: Farrah Storr, Cosmopolitan

My Media Week: Farrah Storr, Cosmopolitan

23 March 16, Hayley Hayes

It’s no ordinary week for Farrah Storr, editor at Cosmopolitan, as she joins the fashionistas at Paris Fashion Week before heading to her heartland, Manchester, for Magnetic’s Spark... read more

 
Peg.co launches, a matchmaking search engine for YouTube stars and brands

Peg.co launches, a matchmaking search engine for YouTube stars and brands

22 March 16, Shona Ghosh

The financial ecosystem around YouTube stars has expanded with the arrival of Peg.co, an online matchmaker for vloggers and brands.

 
The iPhone SE: why smaller may be better for mobile advertising

The iPhone SE: why smaller may be better for mobile advertising

22 March 16, Mark Slade

Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks.

 
George & Dragon and MediaCom pick up Scope brief

George & Dragon and MediaCom pick up Scope brief

22 March 16, Gurjit Degun

Scope, the charity that supports people with disability, has appointed George & Dragon and MediaCom to handle its creative and media activity, respectively.

 
McDonald's ad tries to persuade parents that Happy Meals are now healthier

McDonald's ad tries to persuade parents that Happy Meals are now healthier

22 March 16, Daniel Farey-Jones

McDonald's has addressed the problem that parents still judge its Happy Meals by their own memories, dramatising the changes through a new TV ad using an animated construction site.

 
Why now-tech matters more than next-tech

Why now-tech matters more than next-tech

22 March 16, Nigel Vaz

There was no breakout technology at South by Southwest Interactive this year, writes Nigel Vaz, global chief strategy officer and CEO Europe, SapientNitro.

 



3 great ads I had nothing to do with #30: Heineken, Honda and The Sunday Times

Presented by Brand Republic and Thinkbox
Dave Henderson, Chief Creative Officer at Mullen Lowe London, reveals three great ads he admires but had nothing to do with.



 
 
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