How will traditional media brands driven by art and storytelling thrive in this transforming media landscape, asks the chief revenue officer for Media iQ.
Eighteen entries representing brands including Carlsberg, Currys PC World, Santander, Jameson, Microsoft and Camelot have been shortlisted in the Outdoor Planning Awards 2016.
Creative agencies do not need to be "cautious or conservative" when casting for ads, says a neuroscientific study commissioned by Thinkbox.
Be there. Introducing the Bing NetworkMaking relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in. Presented by Brand Republic, MediaWeek and Microsoft
Group M, the WPP media planning and buying network, has launched a global consumer insight tool to help agencies develop more precise and targeted media plans.
VCCP Media's chief executive, Catherine Becker, was the tenth person to sign up to Twitter in the UK. She reflects on ten years of Twitter and what the next ten may hold.
We join James Kirkham in his new post as head of Copa90, gearing up for expansion, championing disruptive football content and sampling the odd beer along the way, natch.
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
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