Wednesday 16 March 2016

Sony prices PlayStation VR to beat rivals; WPP hires outside law firm to investigate Gustavo Martinez racist joke claims; Can Vice make a virtue of its new TV deal?

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Daily News 16th March
 
Sony prices PlayStation VR to beat rivals ... and more

Sony prices PlayStation VR to beat rivals ... and more

16 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
WPP hires outside law firm to investigate Gustavo Martinez racist joke claims

WPP hires outside law firm to investigate Gustavo Martinez racist joke claims

16 March 16, Omar Oakes

WPP have hired an external law firm to investigate claims of racist and sexist jokes made by J Walter Thompson's global chief executive.

 
Can Vice make a virtue of its new TV deal?

Can Vice make a virtue of its new TV deal?

16 March 16, Martin Flavin

The media giant, synonymous with cutting-edge, provocative content, is launching a new channel on traditional television, taking its distinctive editorial voice to the platform. But is this a retrograde... read more

 
Passengers handed adult colouring books by Great Western Railway

Passengers handed adult colouring books by Great Western Railway

16 March 16, Daniel Farey-Jones

Great Western Railway (GWR) is to hand out hundreds of colouring-in books featuring historic trains ahead of next year's introduction of new locomotives on the line.

 
Guinness 'Surfers' vs BrewDog's spoof: which ad won the neuroscience stakes?

Guinness 'Surfers' vs BrewDog's spoof: which ad won the neuroscience stakes?

16 March 16, Heather Andrew

As St Patrick's Day approaches and consumers look forward to supping a pint of stout, Heather Andrew, UK CEO of Neuro-Insight, neuro-researched BrewDog's Guinness 'Surfers' spoof against the original ad... read more

 
Discovery launches international ad sales arm with string of senior hires

Discovery launches international ad sales arm with string of senior hires

15 March 16, Gideon Spanier

Discovery has launched an international ad sales arm and made a string of high-level appointments in London as it looks to capitalise on its Olympic TV rights.

 
Aviva aims to help people save money in global campaign

Aviva aims to help people save money in global campaign

15 March 16, Gurjit Degun

Aviva is encouraging people to "save smarter" in a new global campaign that moves the brand away from focussing on motor insurance.

 
Sainsbury's boss: Aldi and Lidl starting to look like 'conventional' supermarkets

Sainsbury's boss: Aldi and Lidl starting to look like 'conventional' supermarkets

16 March 16, Simon Gwynn

Aldi and Lidl will struggle to maintain their rapid growth of recent years as the major supermarkets improve their ability to compete on price, the CEO of Sainsbury's has suggested.

 
MEC wins Monsanto pan-European media

MEC wins Monsanto pan-European media

15 March 16, Gurjit Degun

Monsanto, which owns the weed killer brand Roundup, has appointed MEC to handle its pan-European media planning and buying business.

 
Unilever Foundry's five innovation bets for 2016

Unilever Foundry's five innovation bets for 2016

16 March 16, Jeremy Basset

Startups are constantly reinventing the world we live in, creating new, more effective, more efficient and more sustainable solutions to the challenges, says the head of Unilever Foundry.

 
Archant launches global luxury property title

Archant launches global luxury property title

15 March 16, Gurjit Degun

Archant, the regional paper and magazines publisher, has launched a quarterly global luxury property magazine after an editor of one of the company's titles pitched the idea.

 



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