Wednesday 16 March 2016

Sorrell's £63m share award; Just Eat embraces TV ads; Virgin Radio; Unruly; My Media Week; Monsanto; Discovery

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Media AM Bulletin
16th March 2016
Handing Martin Sorrell a £63 million share award? That's overpaid
Handing Martin Sorrell a £63 million share award? That's overpaid
Is Sir Martin Sorrell worth his £63 million share award that he received this week? The short answer has to be no, says Campaign's head of media.
Just Eat uses TV ads to drive expansion in all of its global markets
Just Eat uses TV ads to drive expansion in all of its global markets
Just Eat is now using TV advertising in every country in which it operates to drive the rapid expansion of its online food delivery business.
Virgin Radio to launch with live show on a train
Virgin Radio to launch with live show on a train
Virgin Radio is set to transmit a live radio show from a moving Virgin Train, with bands performing live.
Ad Pulse: Why OK Go's 'zero gravity' music video went viral
Ad Pulse: Why OK Go's 'zero gravity' music video went viral
Unruly has analysed the most-shared online ad of February - S7 Airlines and OK Go "upside down and inside out" by Damian Kulash and Trish Sie - to unearth some wisdom for marketers.
My Media Week: James Kirkham
My Media Week: James Kirkham

We join James Kirkham in his new post as head of Copa90, gearing up for expansion, championing disruptive football content and sampling the odd beer along the way, natch.

MEC wins Monsanto pan-European media
MEC wins Monsanto pan-European media
Monsanto, which owns the weed killer brand Roundup, has appointed MEC to handle its pan-European media planning and buying business.
Discovery launches international ad sales arm with string of senior hires
Discovery launches international ad sales arm with string of senior hires
Discovery has launched an international ad sales arm and made a string of high-level appointments in London as it looks to capitalise on its Olympic TV rights.
Be there. Introducing the Bing Network Making relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in.        
Presented by Brand Republic, MediaWeek and Microsoft
Archant launches global luxury property title
Archant launches global luxury property title
Archant, the regional paper and magazines publisher, has launched a quarterly global luxury property magazine after an editor of one of the company's titles pitched the idea.
TalkRADIO digital outdoor ads will show real-time opinions and stories
TalkRADIO digital outdoor ads will show real-time opinions and stories
TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.
Mercedes-Benz takes pole position ad slot for Formula One on Channel 4
Mercedes-Benz takes pole position ad slot for Formula One on Channel 4
Mercedes-Benz Cars UK will be the only brand to advertise immediately before Channel 4's coverage of Formula One.
Latest blogs
My Media Week: Ed Cox, Forward Media
My Media Week: Ed Cox, Forward Media

This week Ed Cox, the managing director of Forward Media, talks start-ups, Snapchat and Star Wars.

What do millennials want from brands?
What do millennials want from brands?
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
My Media Week: Phuong Nguyen
My Media Week: Phuong Nguyen
This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment.

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