New Finish and Morrisons ads, Nestlé in CRM talks for Purina, Eurostar launches Instagram campaign

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Campaign Daily Fix March 29, 2016

Latest news Finish launches follow-up to Cannes Lion and British Arrows-winning campaign James Swift Finish explores the masses of dirty dishes caused by ageing and heartbreak, in two new TV ads created by Wieden & Kennedy London. Nestlé in CRM talks for Purina Maisie McCabe Nestlé is speaking to agencies about the CRM strategy of its Purina petcare division. Eurostar launches new train with Instagram campaign Gurjit Degun Eurostar, the high-speed rail service, is promoting its new London-Paris train with an Instagram campaign. Morrisons features more caring families in new spots by Publicis London Omar Oakes Morrisons has launched two more emotional family ads from its new "Morrisons Makes It" campaign, in the first set of ads by Publicis London since winning the account. Purplebricks closes in on new creative agency James Swift Purplebricks, the online estate agency, has narrowed its search for a new creative agency down to four candidates. Nintendo reviews UK media Gurjit Degun Nintendo, the Japanese gaming company, is reviewing its media planning and buying account in the UK. The 10 best ads in Apple's 40-year history Matthew Chapman Apple has come a long way since its first advert 40 years ago and Marketing has taken a look back at the ten best ads that have helped define the brand. Vice Media to buy Pulse Films Omar Oakes Vice Media, the youth-focused media company, is set to acquire Pulse Films, the independent content studio, ahead of launching a TV channel in the UK. MAA wants agency staff to form diversity task force Omar Oakes The Marketing Agencies Association is recruiting ad agency staff to form a new group to "drive change" and increase diversity in the industry. The Independent: tribute to newspaper's print edition after 30 years Staff The Independent is publishing its last print edition on Saturday before becoming an online-only publication. Campaign looks back at the paper's most memorable front pages and asks two key figures from its history to reflect on its (almost) 30-year record. Vodafone to sponsor Capital's Summertime Ball for further three years Gurjit Degun Vodafone has partnered with Global for a further three years to sponsor Capital's Summertime Ball. Long and winding road: the life and death of advertising clichés Suzy Bashford Suzy Bashford examines the tipping point between potent creative concept and washed-out cliché and whether there's ever justification for employing a well-worn idea. Campaign Viral Chart: Apple iPhone 6s ad takes top spot Omar Oakes Cookie Monster passes the time by using Apple's Siri function in the most shared ad of the past week. Let's work together to tackle gender equality and prevent loss of talent Liz Nottingham Businesses across the marcomms industry should jump on board and embrace the new and exciting initiatives available, says the HR director for Starcom Mediavest Group. The Work Finish "powerball versus life" by Wieden & Kennedy Finish explores the link between two of life's constants (ageing and heartbreak) and dishes in a pair of new TV ads by Wieden & Kennedy London. Morrisons "Morrisons makes it" by Publicis London Here come more ads from Publicis London's debut campaign for Morrisons. Editor's Pick Shaun Gregory drives momentum at Exterion after Tube victory Gideon Spanier Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier. The five biggest challenges for marketers in 2016 Kate Magee As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. More Pure TV brilliance from Virgin Active: the Thinkboxes Awards for TV ad creativity Presented by Campaign, Marketing & Thinkbox 'We've Got a Workout for That', Iris Worldwide's cheeky commercial triumphs in this month's Thinkboxes.       Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Senior Campaign Solutions Analyst Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)

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