A letter to my sons about gender equality, BBH's Caroline Pay on the woman who's most inspired her, W&K splits with Southern Comfort

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Latest news Be a Jedi: Tracy De Groose's letter to her sons about the future of gender equality Tracy De Groose Dentsu Aegis Network's Tracy De Groose writes a letter to her two young sons for International Women's Day. Watch: BBH's Caroline Pay on the woman who's most inspired her success Helen Hoddinott Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day. How brands and agencies are marking International Women's Day Brittaney Kiefer Campaign rounds up some of the best efforts celebrating International Women's Day on 8 March, whose theme this year is #PledgeForParity. Channel 4 launches ad for Formula One coverage sponsored by Kayak Gurjit Degun Kayak.co.uk, the travel search engine, is to sponsor Channel 4's coverage of Formula One as the broadcaster revealed its first full ad today. Andy Nairn: point-scoring in our industry is pointless Andy Nairn MediaCom's Sean Seamer recently ruffled feathers by claiming he "wouldn't want to be running a creative agency". Andy Nairn, the founding partner of Lucky Generals, responds. Wieden & Kennedy splits with Southern Comfort James Swift Wieden & Kennedy has lost the Southern Comfort account after the liqueur brand was sold by Brown-Forman to Sazerac. Nectar celebrates our individual quirks in biggest ever TV campaign Omar Oakes Nectar, the loyalty card scheme, is launching its biggest ad campaign to date with a spot which describes the UK as a nation of individuals. Majority of Omnicom's UK management teams hit 40% women target Kate Magee Omnicom Group has announced that almost 80 per cent of its UK management teams comprise 40 per cent women or more, ahead of Campaign and the IPA's 2020 goal. 'Car marketing is so horribly clichéd' says ex-Skoda marketing director Chris Hawken Chris Hawken, the marketer behind transforming perceptions of Skoda from ridicule to cool, has some serious words for the automotive industry. He is now group marketing director at Subaru and Isuzu UK, a move he made for greater creative autonomy. International Women's Day: 10 inspiring ads celebrating women Michelle Perrett There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and health. In celebration of International Women's Day (8 March), Marketing, with help from social video experts Unruly, looks at the 10 most inspirational ads celebrating women. The Work Paddy Power "complaints line" by Lucky Generals Paddy Power's new campaign features Kayvan Novak, the star of comedy shows Fonejacker and Facejacker. Asda "chocolate hen" by VCCP A 30-foot chocolate hen struts about an Asda car park in the new Easter ad for the supermarket. Editor's Pick Changing the gender conversation: the making of JWT's documentary Jasper Shelbourne J Walter Thompson Entertainment spent two years making Her Story: The Female Revolution, which is now airing on BBC World News. Jaspar Shelbourne reflects on the creative process. This is adland '16: Part one: Gender Kate Magee Campaign and the IPA uncover the breakdown of gender and ethnicity in the biggest IPA member agencies. In part one of our report, we examine the gender make-up of the industry. The Thinkbox TV Planning Awards 2016 Presented by Campaign, MediaWeek & Thinkbox Celebrating brilliantly effective use of TV and recognising the people behind them. Entries close this Friday 11 March.       Campaign Jobs Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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