Why Starbucks, Innocent and John Lewis use Instagram; McDonald's ad about a young gay man coming out goes viral; Why should your company invest in video-driven marketing campaigns?

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10 reasons Starbucks, Innocent and John Lewis are using Instagram 09 March 16, Daniel Farey-Jones In a crowded digital ad market, and with ad blockers on the rise, Instagram is an attractive option for brands with decent content looking for cut-through. Here's Marketing's crash-course on getting started.   Gen Z consumers construct identities through Apple, Topshop and...Tesco 09 March 16, Michelle Perrett A consumer's favourite brands are often highly reflective of how they see themselves, and the companies young Brits feel the most affinity with include Apple, Converse, the Premier League and even Nando's... read more   Domino's Pizza appoints Kitcatt Nohr to create 'appropriately on' CRM strategy 09 March 16, Kate Magee Domino's Pizza has appointed Kitcatt Nohr to strengthen its customer relationships by developing an "appropriately on" CRM strategy.   McDonald's ad showing a young man coming out goes viral 09 March 16, Michelle Perrett A McDonald's ad in Taiwan that features a young man coming out to his father as gay has gone viral.   Net-a-Porter's digital chief on how brands can get up close and personal to consumers 09 March 16, Sarah Watson Social networks can provide brands with a wealth of valuable insight, says Net-a-Porter's Sarah Watson.   Google raids Channel 4 to poach insight boss Whitehead 09 March 16, Gideon Spanier Google has poached Channel 4's consumer insight boss Gill Whitehead to be the search giant's senior director of market insight for EMEA.   JCDecaux begins 'world's biggest' rollout of digital screens on London bus shelters 09 March 16, Gideon Spanier JCDecaux has begun what it claims is the world's biggest rollout of digital street furniture on bus shelters across London.   Sky invests £31m in Netflix Asia rival iflix 09 March 16, Omar Oakes Sky is investing $45 million (£31.62 million) in iflix, a Southeast Asia streaming service and rival to Netflix.   We need to start taking mobile ad-blocking seriously 09 March 16, Jason Mander Recent IAB research on the impact of ad-blocking has underlined the growing popularity of this behaviour in a market like the UK, writes Jason Mander, director of research and insights at GlobalWebIndex.     09 March 16 Keeping up with the millennials Millennials, Gen Y, the internet generation; no matter how you refer to 18- to 30-year-olds, we're all aware of the marketing jargon used to group them together. This smartphone wielding, dual screen... read more   09 March 16 Ad-blocking: why it shouldn't exist It's the subject that just won't go away, and it has been in the media again over the past week. First, Three became the first mobile network to reveal it was planning to introduce ad-blocking across... read more   09 March 16 Half of us don't realise what Google Ads are Google's entire ethos has hinged on making search a quality experience for the user based on what they would most like to see returned in the results to their internet query. Read more on Half of us... read more   09 March 16 Why should your company invest in video-driven marketing campaigns? With the introduction of video auto play on Twitter, the launch of video ads on Facebook and the rise of live streaming services, such as Periscope, video is an area of marketing that went from strength... read more   08 March 16 The Daily Poke: App-in the market Don't you just hate it when you buy something online, to find out that you could have gotten a better deal nipping around the corner to your local shops? Well, in India, there's an app for that.... read more                   Global Manager   £40k Dot-Gap, London (Central), London (Greater)   Marketing Manager - Leisure Tourism   up to £38k + PRP + Benefits London & Partners, London (Central), London (Greater)   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   Brand Strategist (Malawi)   Negotiable Girl Effect, London/Malawi   Brand Director (Malawi)   Negotiable Girl Effect, London (Greater)/Malawi   Marketing Programme Manager   £28,800 Macmillan Cancer Support, London (Greater)   Alumni Marketing Manager   £26,000-36,000 pa The University College of Estate Management (UCEM), Reading, Berkshire               See all jobs

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