Monday 14 March 2016

Indian electric car brand readies London launch; JWT Korea MD arrested on corruption charges; SXSW diary

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Brand Republlic
Daily News 14th March
 
Indian brand to launch £10,000 electric car in London ... and more

Indian brand to launch £10,000 electric car in London ... and more

14 March 16, Daniel Farey-Jones

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
JWT Korea MD arrested on corruption charges

JWT Korea MD arrested on corruption charges

14 March 16, David Blecken

The managing director of J. Walter Thompson's Korean office has been arrested and is being investigated for corruption.

 
The next step in femvertising? Baking in modern portrayals of women

The next step in femvertising? Baking in modern portrayals of women

14 March 16, Eloise Smith

The executive creative director of MullenLowe Profero outlines her plan for improving portrayals of women in advertising.

 
Digital Mavericks: The hunt is on for 2016's innovators

Digital Mavericks: The hunt is on for 2016's innovators

14 March 16, Sandra Halliday

Marketing's Digital Mavericks initiative for 2016 celebrates the most innovative women in digital marketing. We picked some truly inspirational Mavericks in 2015. Will you be on the 2016 list?

 
How to be tomorrow's most wanted leader

How to be tomorrow's most wanted leader

14 March 16, Charlotte Sundaker

Charlotte Sundaker, the interim chief executive of the creative business school Hyper Island, looks at how execs can manage, inspire and retain talent in a competitive market.

 
SXSW photo diary #1: unicorns and tactile design

SXSW photo diary #1: unicorns and tactile design

12 March 16, Laura Jordan Bambach

Laura Jordan Bambach, a creative partner at Mr President, shares the best of SXSW through her photos and notes taken on the app Notegraphy.

 
SXSW photo diary #2: humans and machines

SXSW photo diary #2: humans and machines

13 March 16, Laura Jordan Bambach

Laura Jordan Bambach, a creative partner at Mr President, is sharing the best of SXSW in pictures. On day two, she explores the relationship between humans and robots, attends a talk by the actress Ellen... read more

 
Alastair Campbell: Reputation is not all about the media any more

Alastair Campbell: Reputation is not all about the media any more

11 March 16, Sam Burne James

Alastair Campbell, the former press secretary to Tony Blair, has told a London audience that people should be less concerned by their reputation in the media - and opining that it is no longer... read more

 
Andy Murray slams Head's allegiance pledge to 'courageous' Sharapova

Andy Murray slams Head's allegiance pledge to 'courageous' Sharapova

11 March 16, Staff

The CEO of Maria Sharapova's racquet sponsor Head has said he "looks forward to many more years of working with Maria", as other sponsors abandon the star over her positive drug test - also calling the... read more

 
Cadbury is first UK confectionery brand to use new Snapchat ad platform

Cadbury is first UK confectionery brand to use new Snapchat ad platform

11 March 16, Gemma Charles

Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat 'Sponsored lenses' platform.

 
BP calls time on three decade long and often controversial Tate sponsorship

BP calls time on three decade long and often controversial Tate sponsorship

11 March 16, Matthew Chapman

BP has decided to end its high profile and often controversial sponsorship of the Tate after almost three decades but denies it is in response to years of protests against the deal.

 
Co-op hires Jemima Bird to plug vacant customer director position

Co-op hires Jemima Bird to plug vacant customer director position

11 March 16, Matthew Chapman

The Co-operative Food has hired Jemima Bird as its interim customer director after previous hire Rick Vlemmiks failed to take up the role due to personal reasons.

 
Jude Law acts as a personal guide in interactive 360-degree video for Lexus RX

Jude Law acts as a personal guide in interactive 360-degree video for Lexus RX

11 March 16, Michelle Perrett

Car brand Lexus has unveiled an interactive 360-degree video starring Jude Law to promote the launch of the new RX.

 
Stella Artois celebrates 600 years in TV campaign

Stella Artois celebrates 600 years in TV campaign

11 March 16, Gurjit Degun

Stella Artois, the premium lager brand owned by AB InBev, is celebrating its 600-year anniversary in a campaign about its history.

 



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