Carat on alert as British Gas reviews media, Strongbow moves ad account, Cadbury launches Easter campaign

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Latest news Carat on alert as British Gas reviews £55m media account Gideon Spanier British Gas is reviewing its estimated £55 million planning and buying account in one of the biggest UK media pitches so far this year. Strongbow ad account moves to Adam & Eve/DDB after decade at St Luke's Omar Oakes Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to handle its advertising account after a competitive pitch. Iris Worldwide and Lucky Generals win top agency prizes at MAA Best Awards Omar Oakes Iris Worldwide was named the Best #DoDifferent agency at the Marketing Agencies Association's awards tonight. Cadbury teases Loch Ness mystery in Easter Egg campaign Gurjit Degun Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. Watch: John Hegarty and son's first joint ad campaign for men's fashion service Omar Oakes John Hegarty and his son are today unveiling their first joint ad campaign after writing an inaugural spot for a men's fashion service. WPP's pre-tax profits up 2.8 per cent to £1.49bn Omar Oakes WPP has reported pre-tax profits of £1.49 billion for 2015, up 2.8 per cent year on year. Women's Equality Party launches #WECount campaign against sexual violence Shona Ghosh The Women's Equality Party has launched an online campaign illustrating the number of unreported incidents of sexual assault in London, ahead of an international women's march this weekend. Prezzo awards ad account to Isobel Gurjit Degun Prezzo, the Italian casual dining brand, has appointed Isobel to handle its creative activity after a competitive pitch process. Betsafe awards seven-figure media account to Rocket Gideon Spanier Betsafe has handed its multi-million pound media and planning account to Rocket as the gambling firm pushes its "No Bullshit Betting" message to British punters. Tribal Worldwide hires Hirst for client services director role Gurjit Degun Tribal Worldwide London has taken on Julian Hirst, the former chief executive at design and innovation agency Tobias & Tobias, as managing partner and client services director. MEC launches apprenticeship scheme Gurjit Degun MEC is launching an apprenticeship programme providing a formal qualification for entry-level people. The Work Geico "fast forward" by The Martin Agency Geico has released a series of YouTube ads that take the baton from last year's Cannes Lion Grand Prix-winning "unskippable" campaign. AccorHotels "feel welcome from the first click" by Publicis Conseil AccorHotels, the French company that owns hotel chains including Ibis and Sofitel, released its first UK TV ad campaign on Wednesday. Private view: Matt Waller and Charles Vallance BMB's Matt Waller and VCCP's Charles Vallance review ads by Hilton, United Colors of Benetton, Sky, Citroën, and Cancer Research UK. Editor's Pick Robot stalkers: don't forget the humans in advertising Ian Leslie Advertising has become so fixated with technology that it no longer remembers how to communicate with real people and has started to menace them instead. Don't forget the humans, Ian Leslie warns. Backstage at the most social Brit Awards Kate Magee Campaign made it beyond the red carpet and the celebrity PRs at this year's Brit Awards to discover a global social media operation that had been half-a-year in the making. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Campaign Jobs Category Executive / Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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