This week's most read news and best ad campaigns: W&K trials rules to limit work hours, Tracy De Groose's letter to her sons about gender equality, Women of Tomorrow winners

 

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This week's most read news and best ad campaigns Most read news Wieden & Kennedy trials limits to working hours James Swift Wieden & Kennedy London is trialling work rules that could spell an end to the agency's reputation for gruelling hours - as well as the nickname "Weekend & Kennedy". Be a Jedi: Tracy De Groose's letter to her sons about the future of gender equality Tracy De Groose Dentsu Aegis Network's Tracy De Groose writes a letter to her two young sons for International Women's Day. Winners announced for 2016 Women of Tomorrow Awards Staff Thirteen women from agencies and media owners including Adam & Eve/DDB, 4Creative and Manning Gottlieb OMD have won the IPA and Campaign Women of Tomorrow Awards. TfL pledges fresh approach after 'realising' it is an advertising company Omar Oakes Transport for London said it has experienced a "quantum leap" in its thinking after realising it is also an advertising company. How brands and agencies are marking International Women's Day Brittaney Kiefer Campaign rounds up some of the best efforts celebrating International Women's Day on 8 March, whose theme this year is #PledgeForParity. Asda's 30ft chocolate hen lays eggs in Easter campaign Gurjit Degun Asda's Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. Former Karmarama duo Walker and De Souza launch start-up Kate Magee Sam Walker and Joe De Souza, the former group executive creative directors and partners at Karmarama, have launched a creative agency called Faster Horses. Watch: BBH's Caroline Pay on the woman who's most inspired her success Helen Hoddinott Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day. Publicis Media names regional CEOs and axes brands in agency shake-up Gideon Spanier Publicis Media boss Steve King has named regional chief executives to cover three key areas of the world and streamlined its media agencies into four global networks. Co-op Food uses hidden cameras to capture real-life 'good eggs' for Easter Omar Oakes The Co-op Food has launched an Easter campaign, which aims to inspire people to be 'good eggs' with a series of online videos filmed by hidden camera. Aldi spoofs Cadbury 'gorilla' ad for Easter campaign Gurjit Degun Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny. Cadbury teases Loch Ness mystery in Easter Egg campaign Gurjit Degun Cadbury has dropped three large eggs into the Loch Ness in the Scottish Highlands, making it look like the Loch Ness Monster is slowly emerging from beneath the surface. Wieden & Kennedy splits with Southern Comfort James Swift Wieden & Kennedy has lost the Southern Comfort account after the liqueur brand was sold by Brown-Forman to Sazerac. Advice to my younger self: Suki Thompson on speaking out and being fearless Suki Thompson In honour of International Women's Day, Suki Thompson, the chief executive of Oystercatchers, shares eight pieces of advice she would tell her younger self. Andy Nairn: point-scoring in our industry is pointless Andy Nairn MediaCom's Sean Seamer recently ruffled feathers by claiming he "wouldn't want to be running a creative agency". Andy Nairn, the founding partner of Lucky Generals, responds. Top Work Uniqlo "this way to utopia" by Faster Horses Uniqlo's relaunch campaign for its flagship store on Oxford Street aims to make the shop a cultural hub in London. Lloyds Bank "for your next step" by Adam & Eve/DDB Adam & Eve/DDB's new brand campaign for Lloyds Bank shows the company's black horse mascot running in slow motion through hospital wards and school gates as people prepare to take the next step in their lives. Paddy Power "complaints line" by Lucky Generals Paddy Power is releasing two more ads as part of what it calls its biggest and most-joined-up campaign. Under Armour "rule yourself - Michael Phelps" by Droga5 Michael Phelps is front and centre of the latest ad for Under Armour, as the swimmer prepares for his final Olympic Games this summer. Asda "chocolate hen" by VCCP Asda has gone uncharacteristically big with its Easter campaign this year, releasing an ad about a 30-foot-high chocolate hen. Pick of the week: Homebase, Leo Burnett Gurjit Degun Leo Burnett's spot for Homebase is this week's pick for best ad. HSBC Premier "Chung" by Saatchi & Saatchi London A boy dreams of becoming a kung fu champion but an injury thwarts his plans and forces his life down a different route in a new ad from HSBC Premier. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Associate Director Competitive + bonuses Live Recruitment, Oxfordshire Studio Manager £27000 - £36000 per annum + Excellent Benefits Live Recruitment, London AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater)

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