Tuesday, 8 March 2016

Channel 4 launches ad for Formula One coverage, Three to sponsor Kiss FM breakfast show

  Media AM Bulletin

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Media AM Bulletin
08th March 2016
Channel 4 launches ad for Formula One coverage sponsored by Kayak
Channel 4 launches ad for Formula One coverage sponsored by Kayak
Kayak.co.uk, the travel search engine, is to sponsor Channel 4's coverage of Formula One as the broadcaster revealed its first full ad today.
Three sponsors extended Kiss FM breakfast show in six-figure deal
Three sponsors extended Kiss FM breakfast show in six-figure deal
Three is sponsoring Kiss FM UK's breakfast show in a six-figure deal to promote the mobile network operator's 'use your phone abroad at no extra cost' offer.
Be a Jedi: Tracy De Groose's letter to her sons about the future of gender equality
Be a Jedi: Tracy De Groose's letter to her sons about the future of gender equality
Dentsu Aegis Network's Tracy De Groose writes a letter to her two young sons for International Women's Day.
Struggling to source your talent? The fight for creative talent is on. Tell us how you are gearing up for combat for a chance to win £100 John Lewis vouchers.
Presented by Brand Republic Insight and Deltek
Campaign Viral Chart: Samsung's smartphones ad holds on to top spot
Campaign Viral Chart: Samsung's smartphones ad holds on to top spot
A video showing off the Samsung Galaxy S7 and S7 edge was the most-shared ad last week.
TfL pledges fresh approach after 'realising' it is an advertising company
TfL pledges fresh approach after 'realising' it is an advertising company
Transport for London said it has experienced a "quantum leap" in its thinking after realising it is also an advertising company.
Maxus Worldwide's Lindsay Pattison on how to be a modern media leader
Maxus Worldwide's Lindsay Pattison on how to be a modern media leader
Lindsay Pattison, the chief executive of Maxus Worldwide, spoke at Campaign Asia-Pacific's Media360Summit about subjects ranging from artificial intelligence to gender inequality.
Latest blogs
What do millennials want from brands?
What do millennials want from brands?
Adnan Ebrahim, the 25-year-old chief executive and founder of car enthusiast community, Car Throttle, reveals the mindset of those hard-to-reach media consumers.
My Media Week: Phuong Nguyen
My Media Week: Phuong Nguyen
This week Phuong Nguyen, the director of eBay Advertising, experiences the not insignificant task of defining the company’s three-year tech plan; the joy of promoting deserving talent; and a quintessentially London moment.

Specsavers story in the Mail is case study for content marketing done right
Specsavers story in the Mail is case study for content marketing done right
If you want content marketing done right, hire a journalist, says GF Media's Grant Feller.
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