What JWT can expect from new CEO, TfL/Exterion deal to shake up outdoor, Kevin Bacon stars in EE ad

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Campaign Daily Fix March 18, 2016

Latest news JWT's new global CEO: A force of nature James Swift Tamara Ingram has been appointed global chief executive of J Walter Thompson in the wake of a discrimination law suit naming the incumbent, Gustavo Martinez. What can the agency expect from its new chief? JWT's Gustavo Martinez has resigned Eleftheria Parpis Updated: Tamara Ingram, WPP chief client team officer, will replace him as worldwide CEO Ingram thanks Martinez's 'energy and commitment' in JWT email James Swift Tamara Ingram, J Walter Thompson's new chief executive, has praised the momentum created by Gustavo Martinez, the embattled outgoing chief, in an agency-wide email. WPP tells court not to allow 'rape joke' video Eleftheria Parpis Holding company argues "filing the video is unnecessary," accuses Johnson's laywers of trying case in the media Johnson's lawyers deny she withheld 'rape joke' tape Eleftheria Parpis Legal wrangling over admissibility of tape at center of JWT discrimination suit continues Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract Gideon Spanier Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube. TfL: New deal will shake up 'conservative' outdoor Gideon Spanier Transport for London has claimed its investment in a new £1.1 billion ad sales partnership with Exterion Media can shake up the "conservative" outdoor industry and "demonstrate how good out of home can be". Exterion Media boss claims new TfL partnership 'will transform outdoor as a medium' Gideon Spanier Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers. M&C Saatchi's ad agency 'most disappointing part of business' Gideon Spanier The chief executive of M&C Saatchi has admitted that its UK ad agency has been "the most disappointing part of the business" and that it was "a credit to the rest of the UK agencies" that the group managed to increase revenues last year. M&S Easter ad plays on 'chicken and egg' riddle Omar Oakes M&S' Easter campaign plays on the age-old riddle: which came first, the chicken or the egg? Kevin Bacon stumps game show presenters in spoof quiz for EE campaign Omar Oakes Kevin Bacon turns the tables on game show hosts Rachel Riley and Stephen Fry in a spoof quiz for EE's latest brand campaign. Hollyoaks cast swap innuendos in Electoral Commission ad Gurjit Degun The Electoral Commission has teamed up with Channel 4 once again to encourage people to register to vote in an ad featuring Hollyoaks stars filled with innuendos. Why copywriters could fare well in the age of robots Russell Davies We're on the edge of inventing a new form of expression between humans and machines, says Russell Davies. Vice Media agency produces advertising for Marlboro Omar Oakes A London subsidiary of Vice Media is being employed to produce content for Marlboro, the cigarette brand owned by Philip Morris International. The Work B&Q "zebras" by WCRS There's an old-school advertising appeal to B&Q's new TV campaign, which has shades of the Electricity Board's "creature comforts" work to it. World's talking about: The Most Dangerous Town On The Internet The few examples of good content marketing tend to succeed through humour or by providing useful instructions. Editor's pick Heroes: Eduardo Maruri by Nils Leonard Nils Leonard The man who revived creativity in Ecuador is proof that being a hero isn't about winning a fight or recovering from a failure - it's about the whole process and finding a way to continue. Welcome to Campaign's School Reports 2016 Claire Beale The School Reports are the definitive assessment of how the biggest advertising and media agencies performed last year. More Be there. Introducing the Bing Network Presented by Brand Republic, MediaWeek and Microsoft Making relevant connections and reaching customers when they're making decisions has never been more important. That's where Bing Network comes in         Also in the news Sky to show Premier League football on new basic package channel Omar Oakes Sky is launching a new channel that will show Premier League and Spanish football matches for customers unwilling to pay for a premium sport package. Innocean hires former Cheil UK COO Pye Omar Oakes Matt Pye, the former Cheil UK chief operating officer, has been appointed by Korean network Innocean to lead its UK business. Campaign Viral Chart: Adidas' goalkeeping masterclass video most shared Omar Oakes Real Madrid's Keylor Navas gives a masterclass on how to be a goalkeeper in this football fan fodder by Adidas, which was the most shared online ad over the last seven days. Guardian Media Group plans to cut 250 jobs Omar Oakes The publisher of The Guardian is planning to slash 250 jobs as it tries to cut costs by 20 per cent, it has told staff today. Ian Maynard departs Rapp Media after 14 years Gurjit Degun Ian Maynard, the managing director for media at Rapp, has left the business. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Adobe Campaign Manager Competitive Bodhi Resourcing, London (Greater)

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