Instagram app install ads account for a fifth of clicks; Asda finds 59% uplift in store visits after cross-device ad tests

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Instagram app install ads account for a fifth of clicks 07 March 16, Michelle Perrett Ads posted on Instagram were responsible for more than one fifth of all app-install ad clicks in the fourth quarter of 2015, according to a report from Kenshoo.   Asda finds 59% uplift in store visits after cross-device ad tests 07 March 16, Daniel Farey-Jones Asda has run a trial of cross-device digital advertising to understand how likely it is to drive people into its stores, and found that it produced a 59% uplift in store visits.   Top 5 global brand videos Feb 2016: Lynx and Budweiser lead the way 07 March 16, Be On Lynx' change of tactics, redefining what it means to be a man, has scored for the deodorant brand, which takes the top spot in this month's global video chart.   Competition watchdog clamps down on marketing firm writing 800 fake reviews 04 March 16, Michelle Perrett The UK's competition watchdog has cracked down an online marketing company which wrote more than 800 fake reviews between 2014 and 2015.   Retail's 'Voldemort' Jeff Bezos is moving in for the kill and you are in his sights 07 March 16, Andrew Pemberton Once, not too long ago, I did some consulting work at a firm that gave advice to the world's leading retail firms, writes Andrew Pemberton, director at Furthr.   Has Lionel Messi taken snack brand Walkers into the social-media premier league? 07 March 16, Staff It's hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports presenter who became the face of the crisp brand way back in 1995.   Sainsbury's takes over Nook e-books business in the UK 07 March 16, Shona Ghosh US bookstore chain Barnes & Noble will withdraw from the UK, handing its Nook e-books business to Sainsbury's.   Moonpig says sorry for Mother's Day delivery failures ... and more 07 March 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Campaign Viral Chart: Samsung's smartphones ad holds on to top spot 07 March 16, Gurjit Degun A video showing off the Samsung Galaxy S7 and S7 edge was the most-shared ad last week.     07 March 16 The Daily Poke: Rent off the rail That black Karen Millen cocktail dress you've had your eye on? The one that's just out of your price bracket? Well tonight it could be yours, darling. (But only for tonight). A recent survey has revealed... read more   07 March 16 Emojis are changing the language of marketing The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and visual language innovation. You can order a pizza, get room service and even fight bullying with emoji. And now... read more   07 March 16 Thinking of selling your product in China? Many global brands would view China as a huge potential market, but sheer size doesn't necessarily give you a clear shot at success. As with most markets, you'll need a localised strategy.... read more   07 March 16 Why social amplification is critical for the future of TV advertising Over the past few years, big-ticket events, including the Oscars, from across the Atlantic have become landmarks in advertising calendars the world over. They have evolved from high profile cultural... read more   07 March 16 How Esurance won the Super Bowl, without placing an ad during the game Super Bowl 50 is one of the largest advertising platforms of the year, and one of the most-watched events in the US. In fact, the 2016 game, which saw the Denver Broncos win a defensive battle over... read more                   Global Manager   £40k Dot-Gap, London (Central), London (Greater)   Marketing Manager - Leisure Tourism   up to £38k + PRP + Benefits London & Partners, London (Central), London (Greater)   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   DIGITAL MARKETING MANAGER   £35,400 - £39,800 Cambridge Assessment, Cambridge, Cambridgeshire   Marketing Manager (Campaigns)   £28,000 - £31,000 (dependent on experience and qualifications) The Air Ambulance Service, Princethorpe, Coventry   Senior Brand Manager   Competitive + benefits Spectrum Brands, West Byfleet, Surrey   Senior Brand Strategist   Competitive salary + bonus + benefits Radley Yeldar, London (Central), London (Greater)               See all jobs

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