Co-op, Asda, Lidl launch Easter campaigns; TfL realises it's an advertising company; 5 tips for women to become catalysts for change

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Latest news Co-op Food uses hidden cameras to capture real-life 'good eggs' for Easter Omar Oakes The Co-op Food has launched an Easter campaign, which aims to inspire people to be 'good eggs' with a series of online videos filmed by hidden camera. TfL pledges fresh approach after 'realising' it is an advertising company Omar Oakes Transport for London said it has experienced a "quantum leap" in its thinking after realising it is also an advertising company. Asda's 30ft chocolate hen lays eggs in Easter campaign Gurjit Degun Asda's Easter campaign this year features a giant chocolate hen which climbs to the roof of a supermarket and lays eggs for customers. Five tips to help women become catalysts for change Sarah Todd Ahead of International Women's Day on 8 March, Geometry Global's UK chief executive shares advice for women to embrace possibility and their inherent strengths. International Women's Day: 10 inspiring ads celebrating women Michelle Perrett There has been a revolution in ads about women in recent years tackling issues such as puberty, gender roles and health. In celebration of International Women's Day (8 March), Marketing looks at the 10 most inspirational ads celebrating women. Lidl launches Easter campaign with school egg hunt Omar Oakes Lidl has unveiled its 2016 Easter ad campaign, featuring a real teacher and schoolchildren who organise an Easter egg hunt for their parents. Govt focuses on 'stressed' 40- to 60-year-olds with £6m 'One You' campaign Shona Ghosh The government has launched its biggest health campaign in eight years with the new 'One You' brand, which will now house all adult health initiatives such as Stoptober and Dry January. Carlsberg turns 'your mum' insult on its head for Mother's Day Gurjit Degun Carlsberg, the lager brand, is spinning the term "your mum" into a positive as part of its Mother's Day campaign. Willkommen! Facebook woos global advertisers with foreign-language Blueprint Douglas Quenqua The digital training program is now available in seven languages and a scaled-down version compatible with 2G connections AKQA takes majority stake in Potato Gurjit Degun AKQA has acquired a majority stake in the holding company of Potato, a digital agency. Maxus Worldwide's Lindsay Pattison on how to be a modern media leader Lindsay Pattison, the chief executive of Maxus Worldwide, spoke at Campaign Asia-Pacific's Media360Summit about subjects ranging from artificial intelligence to gender inequality. Three sponsors extended Kiss FM breakfast show in six-figure deal Omar Oakes Three is sponsoring Kiss FM UK's breakfast show in a six-figure deal to promote the mobile network operator's 'use your phone abroad at no extra cost' offer. Campaign Viral Chart: Samsung's smartphones ad holds on to top spot Gurjit Degun A video showing off the Samsung Galaxy S7 and S7 edge was the most-shared ad last week. The Work House of Fraser "turn it on" by 18 Feet & Rising Ballet choreography and fashion collide in a new ad for House of Fraser. Women's Equality Party "#WEcount" Cheil London The Women's Equality Party is asking survivors of rape and sexual assault in London to photograph their hand with the location of the attack written on it as part of a campaign to map violence against women. Editor's Pick Big Ben is not a billboard Lee Bridges Many brands have turned to our iconic parliament to gain publicity. Lee Bridges offers some advice. It's game on for Adam Mills after Wireless Group's revamp Maisie McCabe The group sales director of the rebranded Wireless Group is hoping its new stations can appeal to a wider audience, Maisie McCabe writes. The Thinkbox TV Planning Awards 2016 Presented by Campaign, MediaWeek & Thinkbox Celebrating brilliantly effective use of TV and recognising the people behind them. Entries close this Friday 11 March.       Also in the news Deadline looms for Thinkbox TV Planning Awards Staff Media agencies have until 11 March to enter awards celebrating the best of the year's TV planning. Nancy Reagan's most memorable 'Just Say No' moments Douglas Quenqua From Clint Eastwood to Michael Jackson to 'Punky Brewster,' no '80s star could resist the gravity of the First Lady's massive anti-drug movement Specsavers' Fawlty car ad avoids celebrity potholes Caitlin Ryan A curious thing happens when brands use celebrities in their advertising, writes Caitlyn Ryan. Campaign Jobs Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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