Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM.
Publicis Drugstore, the innovation division of Publicis UK, has partnered with SCA, the hygiene brand, to create a "brand loyalty lab" as it looks for innovation from start-ups.
Last month, Instagram announced that it will now start counting video views. By making it easier for marketers to measure who's watched their clips, Instagram has shown how easily brands can connect with...
The role of the influencer used to be reserved for celebrities. The David Beckham's and Millie Mackintoshes of this world could be used to promote anything from fancy watches to chocolate bars and...
In 2016, virtual reality (VR) technology faces its first test in the commercial mainstream. Several technology players have stakes in VR, whether launching headsets to consumers this year or developing...
Hands up if you made a New Year's resolution to start going to the gym at least three times a week. And hands up, who's stuck with it? If you didn't raise your hand the second time, surprise surprise...
Let's get one thing clear. Being a successful digital orientated business is not just about technology. It's about how that technology is applied and used to facilitate better connections and experiences...
Back in 2006, Henry Jenkins made convergence the go-to buzzword du jour. The du jour extended pretty much to the decade's end. Cited by futurologists and industry pundits and headlining agency annual...
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