Why Campaign is changing, New JWT CEO Ingram says diversity is top of her agenda, Carlsberg does chocolate bars

View in web browser | Add to safe senders list

Campaign Daily Fix March 23, 2016

Latest news Why - and how - Campaign is changing Claire Beale and Adrian Barrick Change, as JFK said, is the law of life. Campaign, launched just five years after his death, has always flourished by re-inventing itself to stay ahead of the perpetual shifts in the advertising and marketing industries. And reinvention has never been more necessary than now. Haymarket Media Group invests in broader Campaign brand for new breed of marketer Gemma Charles Haymarket Media Group is bringing together its market-leading media, marketing and advertising brands under the Campaign banner - in a ground-breaking move designed to reflect the rapidly evolving shape of today's global marketing communications. JWT CEO Tamara Ingram: 'diversity and inclusion will be at the top of my agenda' James Swift Tamara Ingram, J Walter Thompson's new global chief executive, has said she is putting diversity and inclusion at the forefront of her leadership of the agency. Carlsberg creates chocolate bar for Easter Gurjit Degun Carlsberg, the Danish brewer, has launched a pop-up bar made completely out of chocolate as part of its "if Carlsberg did..." campaign. TBWA hires Neil Dawson to lead global Nissan account Omar Oakes TBWA has appointed Neil Dawson, the former executive creative director at BETC London, as the global executive creative director for the Omnicom network's dedicated Nissan account. Publicis Groupe continues transformation with Sapient Inside Omar Oakes Publicis Groupe is going to house digital specialists from its Publicis.Sapient network in its ad agencies, as part of its continuing push to break up company silos. Horror film trailers on MailOnline and Vevo not irresponsibly targeted at children, rules ASA Gurjit Degun The ad watchdog has disagreed that trailers for the film Paranormal Activity: The Ghost Dimension were irresponsibly targeted. How to turn data into a brand asset Suki Thompson Suki Thompson, the chief executive of Oystercatchers, recaps the key learnings from last night's panel on data and brands. The iPhone SE: why smaller may be better for mobile advertising Mark Slade Improving technology means a smartphone's features can be pushed further to engage viewers, says the EMEA managing director of mobile ad specialist Opera Mediaworks. The Work McDonald's "always working" by Leo Burnett London McDonald's new TV ad strives to impress parents with the healthy changes the fast-food chain has made to its Happy Meal. TK Maxx "ridiculous possibilities" by Wieden & Kennedy London Wieden & Kennedy London's first ad for TK Maxx is a surreal spot highlighting the bizarre possibilities made possible by the discount retailer eclectic inventory. School Reports TBWA\London It's fitting that among the most interesting bits of work TBWA\London created in 2015 was a painted boathouse floating down the Thames. Sunshine When industry folk talk about the dearth of interesting start-ups (which is often), someone will usually ask: "Have you heard of Sunshine?" Lida Lida has performed strongly in recent years and 2015 was no different. More Aerial Awards radio ad winner Feb 2016: Curry's PC World 'bootcamp' by AMV BBDO Presented by Campaign & Radiocentre Judge Matt Lever, creative director, VCCP, tells us why he loves Charlotte Adorjan and Michael Jones' campaign.       Trending Exterion Media beats JCDecaux to £1.1 billion Tube ad sales contract Gideon Spanier Exterion Media has beaten JCDecaux to Transport for London's £1.1 billion outdoor ad sales contract for the Tube. A view from Dave Trott: You can't change things without changing them Dave Trott In the early 1980s, football was in a bad state. Prisoners spend more time outside than today's children, claims Persil campaign James Swift Children spend less time outside than prisoners in maximum security jails, according to a new campaign from Persil that features interviews with convicts. Campaign Jobs Graphic Designer £27,252 - 31,368 The Royal Borough of Kingston Upon Thames, Kingston Upon Thames Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Category Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater)

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000