Thursday 24 March 2016

EE teaches kids how to code by inviting them to create Wembley Arch light show; Infographic: Who’s the real marketing hero, Batman or Superman?

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Brand Republlic
Digital PM brought to you by The Wall 24th March
 
 
24 March 16, Matthew Chapman
EE teaches kids how to code by inviting them to create Wembley Arch light show
EE is offering children the chance to produce a light show for the Wembley Arch via an app that teaches 7 to 11-year-olds how to code.
 
 

 
24 March 16
How video consumption breaks down

Everyone's talking about video. And if they're not talking about it, they're probably watching it. And if they're not watching it, they're probably reading a fascinating, possibly life-changing, blog...

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24 March 16
The Daily Poke: Beauty workout

If you feel like you're lacking will power, why not try a beauty-fuelled workout? WILL is the new beauty brand, who will optimise your exercise experience, and keep you motivated to the gym and back...

read more
 
24 March 16
Infographic: Who's the real marketing hero, Batman or Superman?

The fight is on. Batman v Superman hits cinemas this Easter. You'll have to head to a big screen to discover who wins that battle but who would take the marketing crown? Across social media...

read more
 
 

 
Sky and Facebook heads talk 'evolving' content and marketing partnership

Sky and Facebook heads talk 'evolving' content and marketing partnership

24 March 16, Daniel Farey-Jones

Pay-TV giant Sky and social network Facebook are working in partnership to understand how marrying Sky's content with Facebook's platforms can deliver results for both companies, senior executives revealed... read more

 
Nintendo reviews UK media

Nintendo reviews UK media

24 March 16, Gurjit Degun

Nintendo, the Japanese gaming company, is reviewing its media planning and buying account in the UK.

 
Microsoft launches AI chatbot that talks like a Millennial...and more

Microsoft launches AI chatbot that talks like a Millennial...and more

24 March 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Traditional customer journey has been 'blown up', says Philips global marketing chief

Traditional customer journey has been 'blown up', says Philips global marketing chief

24 March 16, Daniel Farey-Jones

Philips is adjusting to a world where it needs to be "everywhere and anywhere the customer is" rather than trying to encourage them through a linear journey, according to the electronics brand's global... read more

 
Why Nielsen retains a crucial role in media

Why Nielsen retains a crucial role in media

24 March 16, Gideon Spanier

At a time when media practices and data methodologies are under scrutiny, an outside referee is key.

 
Shangri-La appoints DigitasLBi to lead global team of agencies

Shangri-La appoints DigitasLBi to lead global team of agencies

24 March 16, Emily Tan

Shangri-La Hotels and Resorts has appointed a "fully integrated agency team" to be led by DigitasLBi as its agency of record.

 
SXSW 2016: Back to the human

SXSW 2016: Back to the human

24 March 16, Laura Jordan Bambach

Laura Jordan Bambach picks the best talks on this year's big theme: where human and tech intersect.

 
 
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