Watchdog clamps down on marketing firm's fake reviews; Moonpig says sorry for Mother's Day delivery failures; Top 5 global brand videos

View in web browser   |   Add to safe senders Daily News 7th March

Competition watchdog clamps down on marketing firm writing 800 fake reviews 04 March 16, Michelle Perrett The UK's competition watchdog has cracked down an online marketing company which wrote more than 800 fake reviews between 2014 and 2015.   Moonpig says sorry for Mother's Day delivery failures ... and more 07 March 16, Daniel Farey-Jones Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Top 5 global brand videos Feb 2016: Lynx and Budweiser lead the way 07 March 16, Be On Lynx' change of tactics, redefining what it means to be a man, has scored for the deodorant brand, which takes the top spot in this month's global video chart.   Lidl launches Easter campaign with school egg hunt 07 March 16, Omar Oakes Lidl has unveiled its 2016 Easter ad campaign, featuring a real teacher and schoolchildren who organise an Easter egg hunt for their parents.   Maxus Worldwide's Lindsay Pattison on how to be a modern media leader 07 March 16, Lindsay Pattison, the chief executive of Maxus Worldwide, spoke at Campaign Asia-Pacific's Media360Summit about subjects ranging from artificial intelligence to gender inequality.   Govt focuses on 'stressed' 40- to 60-year-olds with £6m 'One You' campaign 07 March 16, Shona Ghosh The government has launched its biggest health campaign in eight years with the new 'One You' brand, which will now house all adult health initiatives such as Stoptober and Dry January.   Co-op Food uses hidden cameras to capture real-life 'good eggs' for Easter 07 March 16, Omar Oakes The Co-op Food has launched an Easter campaign, which aims to inspire people to be 'good eggs' with a series of online videos filmed by hidden camera.   Has Lionel Messi taken snack brand Walkers into the social-media premier league? 07 March 16, Staff It's hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports presenter who became the face of the crisp brand way back in 1995.   Specsavers' Fawlty car ad avoids celebrity potholes 07 March 16, Caitlin Ryan A curious thing happens when brands use celebrities in their advertising, writes Caitlyn Ryan.   Deadline looms for Thinkbox TV Planning Awards 07 March 16, Staff Media agencies have until 11 March to enter awards celebrating the best of the year's TV planning.   3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness Presented by Brand Republic and Thinkbox Debs Gerrard, creative director at Albion, reveals three great ads she admires but had nothing to do with.                 Category Executive / Manager   £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   Strategy Director   £70 - £85K + benefits Rare Selection, London (Central), London (Greater)   Strategy Director   Up to £90K + bonus, health, pension Rare Selection, Central London   ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000   £28k - £32k Judi Patton, London (Central), London (Greater)               See all jobs

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