HMRC spends more on Facebook ads than social network pays in tax; RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries

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HMRC spends more on Facebook ads than social network pays in tax 04 March 16, Michelle Perrett Facebook is getting more money from HM Revenue & Customs (HMRC) for adverts than it pays in tax, a Channel 4 investigation has revealed.   RBS rolls out 'empathetic' artificially intelligent adviser to answer customer queries 04 March 16, Matthew Chapman RBS is rolling out an "empathetic" artificially intelligent adviser called Luvo to its staff following a successful two-month trial.   Women's Equality Party launches #WECount campaign against sexual violence 04 March 16, Shona Ghosh The Women's Equality Party has launched an online campaign illustrating the number of unreported incidents of sexual assault in London, ahead of an international women's march this weekend.   Snapchat finds its first retail partner in the UK for Mother's Day campaign 04 March 16, Michelle Perrett Pandora Jewellery is to become the first retail brand in the UK to partner with Snapchat to run a sponsored geofilter.   Under Armour performs successful gymnastic move with US Olympic team 04 March 16, Unruly Social video expert Unruly reviews the latest viral by Under Armour.   Betsafe awards seven-figure media account to Rocket 04 March 16, Gideon Spanier Betsafe has handed its multi-million pound media and planning account to Rocket as the gambling firm pushes its "No Bullshit Betting" message to British punters.     04 March 16 The Daily Poke: Hungry root Yes, we get it: either we consume our bodyweight in kale every day, or we end up as withered and sad as a neglected desk plant. But eating good, nutritious food isn't easy. For a start, making seaweed... read more   04 March 16 Using data to put a face to customers In a fast-paced digital world, customers expect businesses to be able to interact with them whenever and wherever they want, using any device at their disposal. They want a more personalised service... read more   04 March 16 User-generated content for Mother's Day hits and misses With Mother's Day just around the corner on March 6, lets take a look the brand campaigns that have successfully engaged consumers by creating shareable visual content, in line with their own image.... read more   04 March 16 Should TV planning be more theatrical? Next time you're at the theatre and you hear deafening applause, be suspicious. It might be a sign that the show's excellent. But it might be because the claquers have been well paid. Read more on... read more   04 March 16 Specs for a successful modern day media pitch 2015 was the biggest year of media pitches in living memory with almost $30b of media budgets up for grabs, a third more than the year before. Does this indicate a sea-change in relations between clients... read more   04 March 16 How can a business make the most of their brand? A strong brand drives growth when customers see its promise delivered. CIM's recent study showed two-thirds (67%) of marketers believe their senior leadership teams fail to fully embed brand... read more                   Global Manager   £40k Dot-Gap, London (Central), London (Greater)   Marketing Manager - Leisure Tourism   up to £38k + PRP + Benefits London & Partners, London (Central), London (Greater)   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   SMA - UX Designer   We offer a competitive salary with Awesome! benefits LEGO Company LTD, London (Central) or Slough, Berkshire.   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Alumni Marketing Manager   £26,000-36,000 pa The University College of Estate Management (UCEM), Reading, Berkshire   Senior Brand Manager   Competitive + benefits Spectrum Brands, West Byfleet, Surrey   Programme Director   Competitive + Benefits RAPP, London (Central), London (Greater)               See all jobs

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