Latest news | | | | | | John Lewis has won the Marketing Society's Brand of the Year for the second time running, beating competition from brands including British Airways and Foster's. | | | | | | | Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children. | | | | | | | Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic and Paralympic Games, as brand ambassadors for a range of its products, including Gillette, Olay and Ariel, as part of its tier one sponsorship activity... | | | | | | | Odeon, the cinema chain, is moving into social commerce with the launch of its first-fully transactional Facebook app, which enables cinema-goers to book tickets without leaving the social networking site. | | | | | | | We7, the digital music service, is making its television debut with a marketing campaign to attract mainstream radio listeners to the relaunched service. | | | | | | | British brands should actively encourage a culture of risk in order to keep pace with dynamic emerging markets, according to Andy Fennell, Diageo's chief marketing officer | | | | | | | WPP out of home agency Kinetic has appointed Andy Jonesco, the former managing director of BSkyB's online product group, as its chief executive for Europe, Middle East and Africa (EMEA), replacing Simon Crisp. | | | | Intelligence | | | | | | While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research. | | | | | | | This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing. | | | | | | | When Mark Cridge, chief executive of Glue Isobar and global managing director of the Isobar network, was inducted into Brand Republic's inaugural 'Hall Of Fame' in September, it was recognition of a remarkable digital journey. Arif Durrani reports | | | | Opinion | | | | | | When technological developments outpace us, we have to be ready to deal with the consequences. | | | | | | | When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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