Wednesday 30 November 2011

Breaking news from Brand Republic - John Lewis, M&S, P&G, Odeon, We7

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Latest news
John Lewis scoops Brand of the Year for second year running
John Lewis scoops Brand of the Year for second year running
by Noelle McElhatton
30 November 2011, 09:00AM
John Lewis has won the Marketing Society's Brand of the Year for the second time running, beating competition from brands including British Airways and Foster's.
M&S rapped over 'irresponsible' lingerie bus ad
M&S rapped over 'irresponsible' lingerie bus ad
by Sarah Shearman
30 November 2011, 09:12AM
Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.
P&G picks Olympic athletes for brand ambassadors
P&G picks Olympic athletes for brand ambassadors
by Loulla-Mae Eleftheriou-Smith
30 November 2011, 09:20AM
Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic and Paralympic Games, as brand ambassadors for a range of its products, including Gillette, Olay and Ariel, as part of its tier one sponsorship activity...
Odeon moves into f-commerce with transactional booking app
Odeon moves into f-commerce with transactional booking app
by Sarah Shearman
30 November 2011, 08:30AM
Odeon, the cinema chain, is moving into social commerce with the launch of its first-fully transactional Facebook app, which enables cinema-goers to book tickets without leaving the social networking site.
We7 targets mainstream radio with debut TV campaign
We7 targets mainstream radio with debut TV campaign
by Sarah Shearman
30 November 2011, 08:30AM
We7, the digital music service, is making its television debut with a marketing campaign to attract mainstream radio listeners to the relaunched service.
UK brands should embrace culture of risk, says Diageo's Fennell
UK brands should embrace culture of risk, says Diageo's Fennell
by Matthew Chapman
29 November 2011, 03:20PM
British brands should actively encourage a culture of risk in order to keep pace with dynamic emerging markets, according to Andy Fennell, Diageo's chief marketing officer
Kinetic appoints Andy Jonesco as EMEA chief
Kinetic appoints Andy Jonesco as EMEA chief
by Maisie McCabe
29 November 2011, 04:30PM
WPP out of home agency Kinetic has appointed Andy Jonesco, the former managing director of BSkyB's online product group, as its chief executive for Europe, Middle East and Africa (EMEA), replacing Simon Crisp.
Intelligence
How do people consume the news?
How do people consume the news?
by Ralph Risk
30 November 2011, 08:00AM
While TV is still people's main news source, only slightly fewer 18-34 year olds get their evening news via Facebook rather than a newspaper or news website, writes Ralph Risk, European marketing director, Lightspeed Research.
A white or a blue Christmas?
A white or a blue Christmas?
by Neil Valentine and Jennifer Fisher
29 November 2011, 08:30AM
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing.
Mark Cridge on taking Glue Isobar 'stratospheric'
Mark Cridge on taking Glue Isobar 'stratospheric'
by Arif Durrani
25 November 2011, 08:00AM
When Mark Cridge, chief executive of Glue Isobar and global managing director of the Isobar network, was inducted into Brand Republic's inaugural 'Hall Of Fame' in September, it was recognition of a remarkable digital journey. Arif Durrani reports
Opinion
Andrew Walmsley on Digital: The future of brainpower
Andrew Walmsley on Digital: The future of brainpower
by Andrew Walmsley
30 November 2011, 12:00AM
When technological developments outpace us, we have to be ready to deal with the consequences.
Think BR: Customer loyalty in 2011
Think BR: Customer loyalty in 2011
by Simon Atkinson
25 November 2011, 08:30AM
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
Also in the news
James Murdoch re-elected to Sky board
by Maisie McCabe, 29 November 2011, 04:10PM
KidsCo's Paul Robinson exits after five years
by Arif Durrani, 29 November 2011, 03:49PM
Desmond too much of 'an outsider' to be knighted
by John Reynolds, 29 November 2011, 03:48PM
Willie Walsh plots stable of strong brands under 'boring' umbrella group
by Matthew Chapman, 29 November 2011, 12:43PM
BMW launches Olympics iPad magazine
by Sarah Shearman, 29 November 2011, 01:28PM
From the blogs
Sarah Palin for president, the TV ad
@gordonmacmillan
30 November 2011, 8:31AM
Singapore Marathon's brand partners are running on empty
Chris J Reed
30 November 2011, 7:39AM
That's the way the Cookie Crumbles
Ardi Kolah
29 November 2011, 11:46PM
CNN launches #COP17 Twitter data visualisation tool
@gordonmacmillan
29 November 2011, 3:10PM
A web optimisation strategy should be for life, not just for Christmas
Wayne Morris
29 November 2011, 3:05PM
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