Breaking news from Brand Republic - Innocent, ITV, Ofcom, Unilever, Emirates

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list           Latest news     Innocent eyes festivals return for London 2012 Olympics by Loulla-Mae Eleftheriou-Smith 22 November 2011, 08:30AM   Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and Veg Pots-maker Innocent Drinks, kicking off with the revival of the brand's summer festival.     ITV hires Reemah Sakaan as first network marketing chief by Sarah Shearman 22 November 2011, 08:30AM   ITV is reshuffling its senior marketing team, starting with the hiring of its first director of network marketing.     Qantas shortlists global creative and media agencies by Paul Howell 22 November 2011, 08:51AM   Qantas has shortlisted four agencies for its global creative account, leaving lead ad agency M&C Saatchi out of the running.     Ofcom media plurality review gets more than 45,000 submissions by Maisie McCabe 22 November 2011, 09:11AM   Ofcom has received more than 45,000 submissions to the review of media plurality prompted by issues raised by News Corporation's aborted bid for BSkyB.     Unilever chief Paul Polman plans 'beyond CSR' by Loulla-Mae Eleftheriou-Smith 22 November 2011, 08:30AM   Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business.     Emirates targets rival airlines with Facebook strategy by Sarah Shearman 22 November 2011, 08:30AM   Emirates is turning to Facebook to build an 'emotional' connection with its customers, as it looks to address its lack of social-media presence.     The Guardian puts PaidContent up for sale for $20m by Staff 22 November 2011, 08:51AM   The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business.     Anti-poverty campaigners launch George Osborne satire by Matthew Chapman 22 November 2011, 09:20AM   Anti-poverty campaigners are parodying the life of George Osborne in an internet comedy series that follows the "bumbling" chancellor as he takes street-dance lessons and struggles with fad diets.     More Th>n hires Capital One marketer Dominic Grounsell by Alex Brownsell 22 November 2011, 08:30AM   RSA-owned insurance brand More Th>n has appointed Capital One marketer Dominic Grounsell as its marketing director.     Typhoo gains Rainforest Alliance certification by John Reynolds 22 November 2011, 08:30AM   Typhoo is to become the latest tea brand to have its products certified by the Rainforest Alliance.     Appointment to View: The making of the 'Quit' anti-smoking ad by Georgina Brazier 22 November 2011, 08:30AM   Anti-smoking charity 'Quit' has launched a cinema campaign showing a young woman aging prematurely as she draws on a cigarette. Post-production house Framestore gives an insight to how the effect was created.     Intelligence     No room in the UK: can new retailers succeed on the high street? by Matthew Chapman 21 November 2011, 12:00AM   Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.     Rethinking the recommendation economy by Nicola Clark 18 November 2011, 12:00PM   Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes Nicola Clark.     Opinion     Claire Beale: Can John Lewis save adland this Christmas? by Claire Beale 17 November 2011, 08:00AM   With the deepening economic gloom, it was probably inevitable that those chirpy Christmas ads that have come gamboling on to TV over the past few days have provided some sharp ammo for anti-advertising commentators.     Russell Davies: The high-tech world is not as fault-free as we'd like to think by Russell Davies 17 November 2011, 08:00AM   Sometimes my job here is easy.     Also in the news   Zeebox founder Rose: 'They're not ad breaks anymore, they're tweet breaks' by Arif Durrani, 21 November 2011, 01:21PM   Media agencies back ITV Breakfast by Maisie McCabe, 21 November 2011, 04:16PM   ITV's X Factor hit by Ofcom probe into Tulisa's tattoo by Maisie McCabe, 21 November 2011, 04:15PM   Stuart Feather leaves Carat Edinburgh for own start-up by Mark Banham, 21 November 2011, 03:53PM   Adconion's Matt Hunt to step down from UK MD role by Sarah Shearman, 21 November 2011, 03:53PM     From the blogs   NEGATIVE PEOPLE v POSITIVE PEOPLE Dave Trott 22 November 2011, 9:33AM   Beware the digital savvy: A cautionary tale about ignoring general consumers Dean Browell 22 November 2011, 9:25AM   The Guardian puts PaidContent up for sale for $20m @gordonmacmillan 22 November 2011, 8:39AM   Occupy London. A rebellion without a cause? Or just bad marketing? Chris Arnold 22 November 2011, 1:51AM   Marketing overload Ben Hughes 21 November 2011, 5:40PM       Latest jobs   Quant Director / Head of Quant - boutique research agency Recruiter Lipton Fleming Salary £60000 - £100000 per annum + great benefits Location London   Immediate / URGENT.. 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