Wednesday, 30 November 2011

Media PM - Sandals awards the7stars media account, Adobe acquires Efficient Frontier, Jazz FM, Longchamp, Bloomberg Businessweek

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Media PM Bulletin
 
 
 
*   Latest News
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Sandals: holiday company hands its ts media business to the7stars
Sandals appoints the7stars to £3.5m media account
Mark Banham, 30 November 2011

Sandals, the luxury Caribbean holiday company, has appointed independent media agency the7stars...

  
Adobe: acquires Efficient Frontier for an undisclosed sum
Adobe swoops on Efficient Frontier
Daniel Farey-Jones, 30 November 2011

Adobe has agreed to acquire Efficient Frontier, the digital ad-buying and optimisation...

  
Jazz FM: Volvo to sponsor station's daily snow bulletins
Volvo to sponsor Jazz FM snow bulletins
Maisie McCabe, 30 November 2011

Volvo has signed a four-month deal to sponsor Jazz FM's daily snow...

  
Longchamp Paris: online drama promotes luxury bag brand's latest collection
Longchamp promotes latest collection with online drama
Loulla-Mae Eleftheriou-Smith, 30 November 2011

Longchamp Paris, the luxury bag brand, has today (30 November) launched an...

  
Bloomberg Businessweek: readies outdoor activity
Bloomberg Businessweek puts mag's 'personality' in the spotlight
Maisie McCabe, 30 November 2011

Bloomberg Businessweek is to launch a four-week outdoor brand advertising campaign to...

  
*   Also in the News
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Starcom MediaVest and Mindshare battle for £230m global Heineken account
Gemma Charles, 30 November 2011
Kinetic appoints Andy Jonesco as EMEA chief
Maisie McCabe, 29 November 2011
Rachael Stilwell appointed group publishing director at Seven
Jeremy King, 30 November 2011
We7 targets mainstream radio with debut TV campaign
Sarah Shearman, 30 November 2011
M&S rapped over 'irresponsible' lingerie bus ad
Sarah Shearman, 30 November 2011
 
 
Blogs
Bauer Media â€" The Value of Talk IV â€" Women’s talk is like an orchestra…
Jane Bruton, Editor-in-Chief of Grazia

This post is provided by our partner Bauer Media - reaching more than 19 million...

Winning the race for status, losing the race for the industry
Sue Unerman

Have you seen the YouTube video yet where a man is chasing his dog,...

Creatives have it easy.
Liam Mullins

It could be my B at GCSE art, or the Desmond in Media Production at...

Happy Birthday to us and……
Liam Mullins

This year the7stars are 6 years old and tonight we are holding a massive bash...

Jingle bells, Tablet sales?
Louise Brice

So yes it's November, but John Lewis officially launched Christmas the week before last with...

Bauer Media â€" The Value of Talk III â€" Women’s conversations are like their handbags
Karen Stacey, head of broadcast and Bauer Access

This post is provided by our partner Bauer Media - reaching more than 19 million...

Decisions, decisions. Why shouldn’t we have the same choices in our online advertising as we do in other areas of our lives?
James Grant - VINDICO

My wife is actually an excellent shopper - quick, to the point and she rarely involves me. Of course, this...

Does TV stop violence and what’s your prediction for 2020?
Sue Unerman

Penelope Keith says that young people bash up old people because families don't sit...

 
 
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