The Wall > Guy says huh? And sends AT&T ad viral with Reddit, How can brands unlock the emotional potential of creative technology?, New York Times digital chief Nisenholtz departs

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Guy says huh? And sends AT&T ad viral with Reddit Polly Becker 09 November 2011, 12:30PM A not unamusing AT&T ad for and its Blackberry Torch package. That isn’t the important bit it is one of the actors in the spot Nate Dern who posted the ad on Reddit saying that after “three years of auditioning, I booked my first commercial. I say 'Huh?' in this AT&T spot. Just wanted to share”. How can brands unlock the emotional potential of creative technology? Simon Whalley 09 November 2011, 11:50AM The internet has changed the way we communicate and how we consume content. We are no longer just passive consumers of media - we want to immerse ourselves in it. And, thanks to relentless innovation in creative technology, consumers are certainly getting the opportunity to do exactly that. Whereas TV is restricted to people engaging on a passive viewing-only level, digital has the potential to engage on so many more dynamic and interactive levels. New York Times digital chief Nisenholtz departs @gordonmacmillan 09 November 2011, 11:22AM A week after The New York Times announced figures to that shows its paywall is working its longtime digital chief Martin Nisenholtz has announced his retirement. Nisenholtz, a former ad man who spent 16 years at the paper, launched its paywall, as well as insisting that social media was crucial to its success, and leaves the paper in a strong place, but with issues to deal with. Twittter celebrates?top tweeting celebs at #TwitterDinner @gordonmacmillan 09 November 2011, 10:53AM Last night Twitter hosted a dinner for what was essentially a bunch of celebrities mostly you imagine to impress the boss CEO, Dick Costolo, who was over in the UK to press the flesh and meet the odd government minister and discuss ideas about possibly banning social media users should we have any more riots. Twitter struggles to cope with demand as Frankie Cocozza's X Factor exit breaks Polly Becker 09 November 2011, 9:30AM At around 1:15pm yesterday, rumours began circulating that X Factor contestant Frankie Cocozza had been kicked off the popular ITV show. Alas poor Frankie his rock n roll antics are no more. Twitter loses its head of communications as Garrett leaves @gordonmacmillan 09 November 2011, 8:18AM Sean Garrett, Twitter’s VP of communications, is leaving the company and, of course, he announced the news to the outside world via Twitter although no reason was given for his exit. Google+ Business Page: First Impression and a Few Tips Duncan Parry 08 November 2011, 11:57AM Google officially announced business profile pages on their nascent social network Google+ last night. With 40m profiles so far, Google+ has potential - although there is healthy debate about who is actually using it outside of the digital, technology and broadcasting industries. Debate aside, we’ve dived straight in and set up a page for a UK business. Here’s our initial tips and feedback after a few hours using the platform: Twice as many get their news via Facebook compared to Twitter Polly Becker 08 November 2011, 10:22AM Facebook is emerging as a far stronger news destination than Twitter, according to new data from Lightspeed Research. It found that 30% of 18-24 year olds turn to Facebook for their news at some point during the week compared to only 12% who turn to Twitter. That seems a little surprising at first, but as others have already said it was where many first heard the news about Osama Bin Laden’s death. Only yesterday we herard that the Italian prime minister Silvio Berlusconi denied he was resigning on Facebook. Guardian leads the list of top 50 media tweeters @gordonmacmillan 08 November 2011, 9:29AM The Guardian and its journalists have topped a list of the top 50 most influential news tweeters, according to PR agency Portland and Tweetminster, with the BBC coming in second. The Guardian and its journalists accounted for nine of the top 20 places, but the top spot when to a Sky News journalist. While the Guardian, Telegraph, Financial Times and Independent all features prominently in this news oriented list there is one notable exception that doesn’t: The Times, which has been largely excluded on the basis of its paywall. Google lets business into Google+ with the launch of Pages @gordonmacmillan 08 November 2011, 8:19AM Google last night opened up its social network service Google+ to brands and businesses with the launch of Google+ Pages. In so doing it finally offers a much needed alternative to Facebook where many brands, which many brands are increasingly making the focus of their social media campaigns. 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