Wednesday, 9 November 2011

Marketing Daily - M&S axes X Factor star from ad; plus VW, Sainsbury's, Comet, FA and Aunt Bessie

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
X Factor's Cocozza axed from M&S Christmas campaign
Sarah Shearman,
09 November 2011
 

Marks & Spencer has cut Frankie Cocozza, the expelled 'X Factor' finalist,...

Frankie Cocozza: M&S edits out the X Factor finalist
 
 
Brands are failing to improve quality of life, claims Havas study
Sophie Maden,
09 November 2011
 

Lord Alan Watson, Havas Media UK chairman, says brands' marketing "has to...

Lord Alan Watson: Havas Media UK chairman
 
 
VW launches Golf GTI viral anniversary work
Alex Brownsell,
09 November 2011
 

Volkswagen (VW) is rolling out its biggest UK social-media campaign to date...

VW: celebrating 35th anniversary of Golf GTi
 
 
Sainsbury's 'Live Well for Less' boosts sales
Matthew Chapman,
09 November 2011
 

Sainsbury's has reported a 6.6% lift in pre-tax profits to £354m in...

Sainsbury's: 'live well for less' campaign
 
 
Comet sold for £2
John Reynolds,
09 November 2011
 

Kesa, the owner of Comet, has agreed to sell the troubled electrical...

Comet: owner Kesa sells for £2
 
 
FA seeks sponsors for English National Football Centre
John Reynolds,
09 November 2011
 

The Football Association (FA) is on the hunt for sponsors for its...

St Georges Park: The FA looking for sponsors
 
 
Aunt Bessie's recruits Young's marketing exec
John Reynolds,
09 November 2011
 

Aunt Bessie's, the frozen food specialist famed for its ready-to-bake Yorkshire Puddings,...

Aunt Bessie: recruits Young's marketing exec
 
 
 
 
Blogs
 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Market Research Account Manager - Qualitative, Fabric R20K per month, Cape Town, SA

Marketing Analyst, Jarlett de Grouchy £25000 - £30000 per annum + Benefits, Nottinghamshire

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Online Marketing Manager, Dynamic New Alliances Up to £40K, Hertfordshire

Head of Communications, First Capital Connect Competitive, Old Street, London

Communications Manager, Badenoch & Clark £300 per day, City of London

Online Merchandising Manager, Xchangeteam £50000 - £60000 per annum, London

Shopper Marketing Manager, Stopgap £50000 per annum, Surrey

ACCOUNT DIRECTOR - MARKETING - LONDON, Guru Careers £40K, Farringdon, The City, London (EC1M)

Senior Digital Project manager, Michael Page Marketing £30000 to £40000 per annum, Leeds

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