Monday 28 November 2011

Marketing Daily - Embattled Thomas Cook hits back with publicity campaign; plus McDonald's, Seabrook Crisps, Lynx, and Nissan

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Thomas Cook hits back with publicity campaign
Loulla-Mae Eleftheriou-Smith,
28 November 2011
 

Thomas Cook has hit back at rival TUI by publishing a letter...

Sam Weihagen: Thomas Cook boss reassures customers
 
 
Brands pledge to avoid promoting unhealthy products to kids online
Matthew Chapman,
28 November 2011
 

Food and drink brands, including Coca-Cola and Mars, have promised to change...

McDonald's: has now signed up to the EU pledge group commitments on marketing
 
 
How to join the social club
Melanie May,
28 November 2011
 

A tide of data is becoming available from social-media sources, but how...

Integrating data from social media sources
 
 
Seabrook Crisps to launch bread crisps in Morrisons
John Reynolds,
28 November 2011
 

Seabrook Crisps has teamed up with dried food specialist Symington to launch...

Seabrook Crisps: launches bread crisps range in Morrisons
 
 
Google and Microsoft back campaign to improve IT education
Sarah Shearman,
28 November 2011
 

Google and Microsoft are among technology companies calling on the Government to...

Eric Schmidt: Google boss urges teaching of computer science in UK schools
 
 
 
Also in the News
 
X Factor's Tulisa covers up her tattoo amid Ofcom probe
Maisie McCabe,
28 November 2011
 
Lynx responds to ad ban with 'sorry' video
Daniel Farey-Jones,
28 November 2011
 
Appointment to View: Nissan spoofs the spoof
Georgina Brazier,
28 November 2011
 
 
 
Blogs
 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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