The Wall > Viewer engagement surges for X Factor USA after Twitter vote introduced; Surprisingly, Twitter users don't hate latest Promoted Tweets roll-out

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Viewer engagement surges for X Factor USA after Twitter vote introduced @gordonmacmillan 21 November 2011, 3:09PM A few weeks back the X Factor USA teamed up with Twitter to allow fans of the show to vote for their favourite acts with a Twitter direct message. A great idea, one that is sure to be replicated here soon enough, and it didn’t take much foresight to work out how well it might do. Surprisingly, Twitter users don't hate latest Promoted Tweets roll-out Dan Leahul 21 November 2011, 12:26PM Nearly four months after Twitter's 'Promoted Tweets' started appearing in users' feeds, the response has been remarkably, well, moot. In fact, the introduction of ads into the social network has been, daresay it, even positive, in pale contrast to previous attempts at monetisation. Finding the right audiences on Google+ Emily Hunt 21 November 2011, 11:40AM First there was Gmail…then Google Talk… and Wave… and Buzz… and now Android and G+. In fact, Google has been a part of the way that we communicate with our connections, both personal and professional, since the beta release of Gmail for which we all desperately wanted invites. (Although, not being on Gmail until Spring 2004, I was a bit late clambering onto that particular band wagon.) Do retailers really need websites? Mark Bower 21 November 2011, 11:32AM In recent months we've seen retailer Ocado offer passers by the chance to scan bar codes of their most popular products via a ‘virtual wall’; FMCG brand Absolut Vodka invite consumers to create unique art via an app and now bar chain Varsity ditch its website and divert marketing spend to facebook to engage with students. Google offers help and highlights how people are connecting on Google+ @gordonmacmillan 21 November 2011, 9:39AM Last week we heard that multi-admin access was coming for Google+ in Q1 2012 and this week Google is highlighting how some people are already using it including how all the candidates in the 2012 US presidential race have agreed to participate in live hangouts with voters on television. 9 out of 10 male. Average age 26. How can Wikipedia attract a more diverse set of editors? Sue Keogh 18 November 2011, 2:50PM Typically post-graduates, nine in ten of Wikipedia's 36,000 volunteer contributors are male and the average age is 26. This lack of variety means the content is not as 'culturally rich' as it could be, says Sue Gardner, Executive Director of the Wikimedia Foundation. The week in search? Does social spell the end for link building? Stefan Hull 18 November 2011, 2:32PM There seems to be a spate of terminal illness hitting the search marketing industry recently. Last week, I wrote that SEO is dead, but search marketing is alive and kicking. This week, I read that link building is dead and has been usurped by social sharing. When the digital experience feels intuitively right Jeremy Garner 18 November 2011, 1:20PM If Sherlock Holmes were around today, he’d often be found chillaxing around the cafes of Baker Street, necking cups of espresso by the bucketload, muttering under his breath about the price of Madame Tussauds tickets, tinkering with his iPad - and, despite himself, instinctively sensing which brands felt ‘right’. What's in it for me? UK social media users covet 'value' over 'values' Dan Leahul 18 November 2011, 11:39AM About 40% of UK social media users are "opportunists," following brands out of self-interest for vouchers and competitions, and care more for "value" rather than "values," according to a pan-European study, which tracked consumer's online behaviour. Five ways digital has helped promote entrepreneurship Sean Walsh 18 November 2011, 11:30AM In the spirit of Global Entrepreneurship Week, we’ve decided to take a closer look at how the world of digital has massively influenced the way entrepreneurs and start-ups function. The rise of social media in particular has radically improved the visibility of both entrepreneurs looking for funding and entrepreneurs looking to fund. Latest jobs Digital Art Director - £45k - Soho Recruiter Digital Gurus Salary £38000 - £45000 per annum Location London Digital Marketing Executive Recruiter Go Lower Salary £25 000 OTE Location Edinburgh Market Research Director - Market Research - London Recruiter Future Publishing Salary £123 - £1241234 per annum + Test Location London Web Master Recruiter CNN Salary £competitive Location London Digital Business Development Manager Recruiter Future Publishing Salary £competitive + excellent benefits Location London Senior Producer - Leading Creative Agency Recruiter The Blueprint Salary £45000 - £60000 per annum + bonus + package Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders