Tuesday 15 November 2011

The Wall > Once in a lifetime - what Twitter looked like 11/11/11, newspaper Twitter feeds are a bunch of self-serving dullards, how not to make an agency promotional video (II) by Sapient

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Once in a lifetime - what Twitter looked like 11/11/11
Polly Becker
15 November 2011, 3:25PM

Twitter just posted this data visualisation video showing tweets from across the globle for Armistice Day last week that mention 11/11/11.

While people often turn to Twitter for the lastest breaking news, and connect around occurrences like natural disasters, sporting events and cultural moments, it is also as Twitter puts it “the place you might go to experience an infrequent curiosity”.

News flash: newspaper Twitter feeds are a bunch of self-serving dullards
Dan Leahul
15 November 2011, 12:49PM

Newspapers are the worst kind of Twitter followers. They're un-engaging. They rarely, if ever, retweet. Their followers/following figures are forever skewed. As well, according to a new study, nine-tweets-out-of-ten are just re-spouted links and headlines from their own website.

How not to make an agency promotional video (II) by Sapient
@gordonmacmillan
15 November 2011, 11:45AM

UPDATE – Well having valiantly deleted comments for hours Sapient have now pulled the video from Facebook and Vimeo, but luckily it is still here via YouTube by way of @Hellocreatives.

Facebook's Musical Side - Are You Listening Yet?
Lisa Devaney
15 November 2011, 10:47AM

You may have heard the news that Facebook has partnered with more than a dozen music services, making for richer musical experiences for the social networking site's millions of members. But are you listening yet?

Salman Rushdie wins battle with Facebook after page is removed
Sue Keogh
15 November 2011, 10:02AM
Salman Rushdie has used the power of Twitter to overturn Facebook's decision to deactivate his profile page.
Get back to basics: how to improve engagement on Facebook
Luca Benini
15 November 2011, 9:35AM

Presenting at Internet Week reinforced to me the importance of getting the basics of social engagement right. Yes, there are many new and advanced emerging tactics, but we have to learn to walk before we can run, after all.

How to play the humour card in social (and avoid being the butt of the joke)
Steve Richards
15 November 2011, 9:11AM
Humour is a difficult thing to get right for brands. But done well, it can be an ace in driving positive advocacy for a brand.
Emerging niche social networks and the bond of community
Jack Wallington
14 November 2011, 11:08AM

Facebook has always been bad at building communities outside of your existing friends and family. It’s an online tool to build and maintain your existing community of relations.

In fact, social networks in general have been bad at bringing together people with a shared interest to create new communities. Whereas forums have always been particularly good at it. Look at Mumsnet, The Student Room and Gamespot for some incredibly successful examples of forums used to build powerful, long-lasting communities.

Arsenal FC see value in transparency with major blogger outreach coup
Peter Wood
14 November 2011, 9:45AM

Blogger outreach is an interesting concept that in theory should work but often doesn't. The idea is that brands approach bloggers and ask them to write about their products, services or initiatives. In an ideal world, this should be un-incentivised. The reality might be different, but the idea is that the opinion of a blogger, a web promoted authority oArsenal-Fc-logo-1n a subject, will be worth more than the opinion of a journalist or a glitzy write up on the company website.

Families making £100,000 from their 'hilarious' YouTube home videos
Polly Becker
14 November 2011, 9:30AM

If you have kids you probably already have your camera out and no wonder. YouTube says that hundreds of families are earning as much as six-figure sums from videos of their kids doing and saying “funny” things that are going massively viral.

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