Tuesday 22 November 2011

The Wall > #QantasLuxury Twitter campaign spectacularly backfires on Qantas, Google+ is being bullied by the popular kids, Lucozade bottles come to life with augmented reality

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Google+ is being bullied by the popular kids?
Peter Wood
22 November 2011, 3:23PM

I think everyone is being a bit mean to Google. Yeah, that's right. I think the community of social media / digital analysts have been very rash in their assessment of Google+ and its social offering.

Lucozade bottles come to life with augmented reality
Felix Morgan
22 November 2011, 1:01PM

Lucozade Energy, which recently launched The YES List - featuring seven limited edition bottles designed by some of the UK's hottest music artists - is keeping the campaign fresh and front of mind with a new Augmented Reality venture through leading integrated agency Billington Cartmell.

Facebook - The marketer's conundrum
Nick Fuller
22 November 2011, 12:35PM

Despite its near ubiquity for many European and US consumers, Facebook remains something of a puzzle for some marketers. With 600m+ users it is very obviously a place where we must be but it's also an environment with a very specific and non commercial purpose from a user's point of view. Never the twain?

#QantasLuxury Twitter campaign spectacularly backfires on Qantas
@gordonmacmillan
22 November 2011, 11:28AM

Is there anything that Qantas can do right? Not it seems at the moment. Just weeks after having been slammed for its bad social media service as its aircraft were grounded the Australian airline thought it had a nice little idea to restore its reputation.

Facebook is working on an official phone codenamed Buffy
@gordonmacmillan
22 November 2011, 10:17AM

Facebook is reported to have been working on a secret Facebook phone project, that it has codenamed Buffy.

AllThingsD is reporting that Facebook has teamed up with HTC to be build a modified Android to create a fully integrated Facebook experience and obviously slay rivals in the process.

Beware the digital savvy: A cautionary tale about ignoring general consumers
Dean Browell
22 November 2011, 9:25AM

Often we are employ the shiniest, trendiest execution of a digital concept, pairing bold messaging with the latest in bells and whistles for experiences of unparalleled brilliance and immersion. And then we have to deal with the fact that only 5% of the population could possibly enjoy (nay, even experience) the full ideas therein.

The Guardian puts PaidContent up for sale for $20m
@gordonmacmillan
22 November 2011, 8:39AM

The Guardian has put its PaidContent website up for sale three years after it bought the New York-based digital news site with a price tag of $20m.

The Guardian says that while it is early days it already has several expressions of interest from potential buyers.

Viewer engagement surges for X Factor USA after Twitter vote introduced
@gordonmacmillan
21 November 2011, 3:09PM

A few weeks back the X Factor USA teamed up with Twitter to allow fans of the show to vote for their favourite acts with a Twitter direct message. A great idea, one that is sure to be replicated here soon enough, and it didn’t take much foresight to work out how well it might do.

Surprisingly, Twitter users don't hate latest Promoted Tweets roll-out
Dan Leahul
21 November 2011, 12:26PM

Nearly four months after Twitter's 'Promoted Tweets' started appearing in users' feeds, the response has been remarkably, well, moot. In fact, the introduction of ads into the social network has been, daresay it, even positive, in pale contrast to previous attempts at monetisation.

Finding the right audiences on Google+
Emily Hunt
21 November 2011, 11:40AM

First there was Gmail…then Google Talk… and Wave… and Buzz… and now Android and G+. In fact, Google has been a part of the way that we communicate with our connections, both personal and professional, since the beta release of Gmail for which we all desperately wanted invites. (Although, not being on Gmail until Spring 2004, I was a bit late clambering onto that particular band wagon.)

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