Tuesday 29 November 2011

Digital AM - Facebook IPO, Waitrose, Virgin Media, Publicis

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Latest news
Facebook tipped for $100bn IPO in 2012
Facebook tipped for $100bn IPO in 2012
by Sarah Shearman
29 November 2011, 11:00AM
Facebook is reported to be preparing to issue its first public stock offering in the second quarter of 2012, in a deal that could value the company in the region of $100bn (£67bn).
Waitrose rolls out Christmas cooking 'how-to' videos
Waitrose rolls out Christmas cooking 'how-to' videos
by Matthew Chapman
29 November 2011, 08:30AM
Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith, as it looks to better engage with consumers on social media.
Virgin Media to launch targeted TV ad service in 2012
Virgin Media to launch targeted TV ad service in 2012
by Sarah Shearman
29 November 2011, 08:30AM
Virgin Media is set to unveil an addressable advertising service in the second quarter of 2012, thus beating its rival Sky to the punch.
Publicis acquires Chinese digital agency Gomye
Publicis acquires Chinese digital agency Gomye
by Daniel Farey-Jones
29 November 2011, 09:30AM
Publicis Groupe is bolstering its digital offering in China by buying Gomye, a full-service digital agency with offices in Beijing, Chengdu and Chongqing, for an undisclosed sum.
Also in the news
Brands pledge to avoid promoting unhealthy products to kids online
by Matthew Chapman, 28 November 2011, 09:56AM
Weber Shandwick lauches Creation multimedia offering in the North
by Matt Cartmell, 28 November 2011, 04:02PM
Anti-slavery charity launches digital campaign
by Sara Kimberley, 28 November 2011, 11:30AM
Google and Microsoft back campaign to improve IT education
by Sarah Shearman, 28 November 2011, 10:54AM
From the blogs
Winning the race for status, losing the race for the industry
Sue Unerman
29 November 2011, 11:49AM
Creatives have it easy.
Liam Mullins
29 November 2011, 10:51AM
Plus me baby one more time - Britney Spears is the most followed on Google+
@gordonmacmillan
29 November 2011, 10:14AM
Edo-vation
Greg Taylor
29 November 2011, 10:07AM
Aussies prefer facebook to sex (and are not connecting with your brand on fb)
Chris J Reed
29 November 2011, 10:05AM
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