The Wall > Google+ Business Page: first impression and a few tips, Twice as many get their news via Facebook compared to Twitter, Guardian leads the list of top 50 media tweeters

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Google+ Business Page: First Impression and a Few Tips Duncan Parry 08 November 2011, 11:57AM Google officially announced business profile pages on their nascent social network Google+ last night. With 40m profiles so far, Google+ has potential - although there is healthy debate about who is actually using it outside of the digital, technology and broadcasting industries. Debate aside, we’ve dived straight in and set up a page for a UK business. Here’s our initial tips and feedback after a few hours using the platform: Twice as many get their news via Facebook compared to Twitter Polly Becker 08 November 2011, 10:22AM Facebook is emerging as a far stronger news destination than Twitter, according to new data from Lightspeed Research. It found that 30% of 18-24 year olds turn to Facebook for their news at some point during the week compared to only 12% who turn to Twitter. That seems a little surprising at first, but as others have already said it was where many first heard the news about Osama Bin Laden’s death. Only yesterday we herard that the Italian prime minister Silvio Berlusconi denied he was resigning on Facebook. Guardian leads the list of top 50 media tweeters @gordonmacmillan 08 November 2011, 9:29AM The Guardian and its journalists have topped a list of the top 50 most influential news tweeters, according to PR agency Portland and Tweetminster, with the BBC coming in second. The Guardian and its journalists accounted for nine of the top 20 places, but the top spot when to a Sky News journalist. While the Guardian, Telegraph, Financial Times and Independent all features prominently in this news oriented list there is one notable exception that doesn’t: The Times, which seems to suggest this list isn’t quite a far ranging as it needs to be. Google lets business into Google+ with the launch of Pages @gordonmacmillan 08 November 2011, 8:19AM Google last night opened up its social network service Google+ to brands and businesses with the launch of Google+ Pages. In so doing it finally offers a much needed alternative to Facebook where many brands, which many brands are increasingly making the focus of their social media campaigns. Troublemakers could be banned from social media @gordonmacmillan 07 November 2011, 4:19PM Back in the summer during the London riots, as the Sun and Mail blamed Twitter for fuelling them, David Cameron talked of pulling social networks in response. This led to a meeting between Facebook, Twitter Blackberry and the Home Secretary Theresa May to discuss the issue of social networks and social unrest. While that idea seemed to die in the summer it is now back on the agenda as Twitter executives, including CEO Dick Costolo, went to number 10 today and a variant of that idea emerges that could see individuals banned from social networks. Twice as many firms have closed deals on Facebook compared to Twitter [infographic] Polly Becker 07 November 2011, 3:16PM A really good infographic here packed with stats comparing SEO and social media and how each helps generate business for B2B and B2C marketers. While no surprise to learn that consumer marketers are far more active on Facebook than B2B it might come as more of a surprise to learn that three times as many B2B marketers are active on Twitter than consumer ones. Overall almost 47% developed leads from Facebook, 35% on LinkedIn and 34% on Twitter. Hyundai and Microsoft consider the ways celebrities think Paul Howell 07 November 2011, 3:15PM In line with its new brand positioning of ‘new thinking, new possibilities’, Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities. The top 10 global online videos with Angry Birds, Siri and the Hot Girl vs Zombie goviral 07 November 2011, 12:28PM Go Viral’s latest list of the biggest viral videos this month includes appearances from Angry Bird, Siri on iPhone 4S, GoPro, Nike’s Jordan Melo M8, British Airways and the Hot Girl vs. Zombie among others. GADGET UPDATE powered by Stuff: Siri's best lines and the iPad mini from James Walters 07 November 2011, 11:41AM Motorola Xoom 2 Media Edition hands on review If Apple is planning an iPad Mini for 2012, then Motorola has beaten it to the punch with its Xoom 2 Media Edition, a pint-sized little brother to the 10.1in Xoom 2 (read our Xoom 2 hands on review). But how will the 8.2in Xoom 2 Media Edition, ahem, measure up when it's staring down the likes of Samsung's is-it-a-phone-is-it-a-tablet Galaxy Note? $10,000 per tweet, welcome to Twitter's weird world of celebrity endorsements Dan Leahul 07 November 2011, 9:37AM A new generation of tweeting "celebrities" (indeed, a begrudging use of the term) is having their pockets filled at the rate of $10,000 (£6,256) per tweet by awkwardly endorsing brands and, often, their ill-fitting products. 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