| Digital TV is the new gaming | | Genef Hoffman | | 30 November 2011, 2:51PM |  The BBC recently celebrated the 75th anniversary of its first ever TV broadcast. After seven decades 90 per cent of UK viewing is still linear - we flop in front of the box and watch whatever's on.
| | | | | | | | | | | | | A web optimisation strategy should be for life, not just for Christmas | | Wayne Morris | | 30 November 2011, 8:41AM |  As the saying goes, the customer is always right, which is why marketers spend significant amounts of time and money investigating, through user groups and forums, what it is their customers want. But for the online retailer, whose business success relies on correctly displayed content, understanding what the customer wants is often made more challenging when their actual online behaviour contradicts what they might say in a focus group.
| | | | CNN launches #COP17 Twitter data visualisation tool | | @gordonmacmillan | | 29 November 2011, 3:10PM |  This is really pretty cool. CNN has launched a great Twitter data visualization tool called 'Ecosphere' in support of the COP17 climate change conference in Durban, which starts this week.
The site picks up every tweet tagged with the #COP17 hashtag and uses them to stimulate growth in a plant or tree in the Ecosphere that represents a certain topic, such as sustainability. | | | | Private equity firm mulls $5bn bid for Yahoo! | | Polly Becker | | 29 November 2011, 3:05PM |  Reuters is reporting that Boston based private equity firm, Thomas H Lee Partners, is interested in buying the US operations of Yahoo!.
This marks a major change in approach to other interested bidders, including Microsoft and other private equity firms such as Silver Lake, KKR and TPG, which have placed the value on Yahoo’s Asian operations. | | | | Plus me baby one more time - Britney Spears is the most followed on Google+ | | @gordonmacmillan | | 29 November 2011, 10:14AM |  As with Twitter if you want an indication how big the service is getting then look at the celebrities.
On Twitter Lady Gaga has more than 16 million followers. She isn't on Google+ yet, but Britney Spears is and she has just passed Google CEO Larry Page to become the most followed person with more than three quarter of a million fans. | | | | Aussies prefer facebook to sex (and are not connecting with your brand on fb) | | Chris J Reed | | 29 November 2011, 10:05AM |  Aussies not on social media..... Aussies really do prefer social email to sex and are completely addicted to it - social media that is not sex??according to a new survey. The survey revealed that some Australians will stop whatever it is they are doing - even sex - to respond to a Facebook update or a tweet. That's very sad. | | | | Delta get social media, Qantas don't | | Chris J Reed | | 29 November 2011, 10:02AM |  Delta got to grips with social media problem in a way that Qantas wished they had Delta have recently done an amazing job in dealing with a potential social media problem in a way that Qantas wish they had. | | | | | | Latest jobs | | | Account Director | | Recruiter Digital Gurus | | Salary £50000 - £55000 per annum | | Location London | | | | | UX Architect | | Recruiter JM Digital | | Salary £40000 - £60000 per annum + Benefits | | Location London | | |  | | |
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