Wednesday, 16 November 2011

Breaking news from Brand Republic - London 2012, Facebook, Tesco, BT, SABMiller

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Latest news
BP and Coke to bring own security to London 2012
BP and Coke to bring own security to London 2012
by John Reynolds
16 November 2011, 09:28AM
BP and Coca-Cola are among the Olympics sponsors which are bringing their own security to London 2012.
Facebook investigating porn spam attack
Facebook investigating porn spam attack
by Staff
16 November 2011, 08:00AM
Facebook is investigating and working to remove offensive content after the social networking site was hit by what appears to have been a coordinated spamming attack featuring pornographic and violent images.
Tesco misled public in Price Check ads
Tesco misled public in Price Check ads
by Matthew Chapman
16 November 2011, 08:45AM
Tesco's Price Check ads have been rapped by the ASA for failing to disclose that the maximum value of its vouchers was £20.
BT hires former Virgin Media exec to lead TV development
BT hires former Virgin Media exec to lead TV development
by Maisie McCabe
16 November 2011, 09:16AM
BT has appointed Virgin Media's former executive director Alex Green as TV commercial and product director, while BT Vision commercial director Andy Baker takes the role of chief executive of BT Wi-Fi.
SABMiller tops website index of all companies in the FTSE 100
SABMiller tops website index of all companies in the FTSE 100
by David Singleton
15 November 2011, 05:24PM
Drinks giant SABMiller has been judged to have the best website of all the companies in the FTSE 100.
Ad watchdog raps daily deals sites LivingSocial and kgb
Ad watchdog raps daily deals sites LivingSocial and kgb
by Sarah Shearman
16 November 2011, 08:30AM
Daily deals sites are coming under fire from the advertising watchdog again, with Living Social and kgb both having sales promotion ads banned this week.
Mexico Today launches ads to entice European travellers
Mexico Today launches ads to entice European travellers
by Loulla-Mae Eleftheriou-Smith
16 November 2011, 09:34AM
Mexico Today, the tourism brand for Mexico, has kicked off a new campaign featuring 11 different ads designed to drive European consumers to the country.
EasyJet positive about new ads as revenues climb 16%
EasyJet positive about new ads as revenues climb 16%
by Loulla-Mae Eleftheriou-Smith
15 November 2011, 12:38PM
EasyJet, the budget airline, has claimed its new £50m brand campaign is delivering "promising initial results", boding well for the future on the back of a 16% rise in annual revenue.
Intelligence
How tablets and e-readers are changing the UK's digital diet
How tablets and e-readers are changing the UK's digital diet
by Staff
16 November 2011, 08:00AM
Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.
Are own-brand products key to winning the supermarket price wars?
Are own-brand products key to winning the supermarket price wars?
by Mark Ursell
14 November 2011, 08:00AM
Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.
Opinion
Andrew Walmsley on Digital: The race to change TV
Andrew Walmsley on Digital: The race to change TV
by Andrew Walmsley
16 November 2011, 12:00AM
The impending UK launch of Google TV is the latest in a long line of attempts to combine two media.
Helen Edwards on Branding: Devoid of meaning
Helen Edwards on Branding: Devoid of meaning
by Helen Edwards
16 November 2011, 12:00AM
Marketers cannot take research into the relationship between consumers and brands at face value.
Also in the news
C4 partners with social app zeebox for reality show
by Maisie McCabe, 14 November 2011, 02:40PM
Online Christmas sales forecast to rise 14% to £7.75bn
by Arif Durrani, 14 November 2011, 02:52PM
Bauer recalls Mark Frith and promotes Abby Carvosso
by Daniel Farey-Jones, 14 November 2011, 03:36PM
Sector analysis: Digital recruitment remains media's top priority
by Joe Lepper, 14 November 2011, 03:06PM
O2 trials 4G network in London
by Sarah Shearman, 14 November 2011, 02:05PM
From the blogs
Ford gambles on gaming to launch new model
Chris Arnold
16 November 2011, 4:51PM
CNN relaunches CNN iReport as 'social network for news'
@gordonmacmillan
16 November 2011, 8:54AM
The Final Furlong: Guest post from Fast Forward chairman Mark Collier
Pauline Naylor
16 November 2011, 1:45AM
A new kind of sports drink
Greg Taylor
15 November 2011, 7:33PM
Peta attacks Super Mario for encouraging kids to wear fur
@gordonmacmillan
15 November 2011, 6:09PM
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