Thursday, 10 November 2011

Data and Direct Bulletin - HSBC, Elastoplast, WDMP, Ben Cunningham, Creative Strategy

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Keep public onside amid opt-out countdown
Keep public onside amid opt-out countdown
by Daniel Farey-Jones
10 November 2011, 03:00PM
In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation.
HSBC develops secret plan for 'own version of Facebook'
HSBC develops secret plan for 'own version of Facebook'
by David Singleton
10 November 2011, 08:00AM
HSBC is putting social media at the heart of its UK business growth strategy, with an ambitious blueprint to create a 'dedicated digital offering'.
Agencies line up for digital and DM Elastoplast account
Agencies line up for digital and DM Elastoplast account
by Matt Williams
10 November 2011, 11:50AM
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand.
Harman and Bell quit TMW for WDMP
Harman and Bell quit TMW for WDMP
by Sara Kimberley
10 November 2011, 11:15AM
WDMP, the direct marketing agency, has appointed Tom Harman and George Bell to lead its creative department.
Cunningham joins Carat in direct role
Cunningham joins Carat in direct role
by Jeremy Lee
10 November 2011, 11:20AM
Carat has hired MediaCom's Ben Cunningham as the head of direct to replace Brett McKibbin, who is joining its sister company iProspect.
CREATIVE STRATEGY: Lea & Perrins and a recipe for timeless advertising
CREATIVE STRATEGY: Lea & Perrins and a recipe for timeless advertising
by Simon S Kershaw
10 November 2011, 03:19PM
What is the purpose of advertising? Well, using the phrase adored by every parent, "It depends".
Customer publishing: The evolution of engagement
Customer publishing: The evolution of engagement
by Nicola Clark
04 November 2011, 11:00AM
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
by Sophie Maden
07 November 2011, 11:45AM
Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing director of O2 Media.
IAB ENGAGE: Communications minister seeks 'careful balance' on privacy versus innovation
IAB ENGAGE: Communications minister seeks 'careful balance' on privacy versus innovation
by Sarah Shearman
03 November 2011, 04:15PM
The digital industry must strike a balance between giving consumers information over how their data is used online without stifling innovation, according to Ed Vaizey, minister for culture, communications and creative industries.
IAB ENGAGE: New Google MD claims 'privacy matters'
IAB ENGAGE: New Google MD claims 'privacy matters'
by Sarah Shearman
03 November 2011, 12:10PM
Dan Cobley, Google's newly installed managing director of UK and Ireland, highlighed the importance of consumer privacy in his appearance at IAB Engage this morning.
Douwe Egberts backs revamped coffee range with sampling
Douwe Egberts backs revamped coffee range with sampling
by Daniel Farey-Jones
04 November 2011, 12:55PM
Douwe Egberts UK is promoting the relaunch of its ground coffee range with a sampling drive for people moving home.
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