Latest news | | | | | | In about six months, roughly when Britain takes delivery of the Olympic Flame, advertisers and online businesses are expected to be in the home straight of the rather more mundane European import of online privacy regulation. | | | | | | | HSBC is putting social media at the heart of its UK business growth strategy, with an ambitious blueprint to create a 'dedicated digital offering'. | | | | | | | Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand. | | | | | | | WDMP, the direct marketing agency, has appointed Tom Harman and George Bell to lead its creative department. | | | | | | | Carat has hired MediaCom's Ben Cunningham as the head of direct to replace Brett McKibbin, who is joining its sister company iProspect. | | | | | | | What is the purpose of advertising? Well, using the phrase adored by every parent, "It depends". | | | | | | | Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark. | | | | | | | Claire Valoti, head of digital display and mobile at Mindshare, has been appointed managing director of O2 Media. | | | | | | | The digital industry must strike a balance between giving consumers information over how their data is used online without stifling innovation, according to Ed Vaizey, minister for culture, communications and creative industries. | | | | | | | Dan Cobley, Google's newly installed managing director of UK and Ireland, highlighed the importance of consumer privacy in his appearance at IAB Engage this morning. | | | | | | | Douwe Egberts UK is promoting the relaunch of its ground coffee range with a sampling drive for people moving home. | | | | | | Latest jobs | | Marketing Executive | Recruiter GFM Holdings Ltd | Salary Salary plus performance bonus | Location Soho, London | | | | Account Manager | Recruiter Major Players | Salary £28000 - £30000 per annum | Location London | | Marketing Manager | Recruiter Badenoch & Clark | Salary £43000 - £47500 per annum | Location City of London | | | | | |
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