Facebook Timeline - a game changer for social media? | markrock | 28 November 2011, 2:56PM | Several years ago I grudgingly set up a Facebook account, joining an online community that now has over 800 million users across the world. I've never been Facebook's number one fan - I use it minimally and mainly to not-so-subtly spy on my 16 year old son, to make sure he's behaving himself as much as possible. | | | The cashless generation: PayPal predicts digital money shopping in 2016 | Dan Leahul | 28 November 2011, 11:00AM | You won't need your wallet to go shopping on UK high streets in 2016, according to a new report by PayPal. Yup, in four year's time, UK shoppers will be able to use their mobile phones to pay for things with digital money rather than cash or cards. | | | Most kids graduate to mainstream social networks at 11 | Polly Becker | 28 November 2011, 10:00AM | We all know kids grow up fast, but online digital maturity is coming even faster. By the time they are eleven, a majority of kids in the West have graduated onto mainstream social networks like Facebook and Twitter. | | | 10 trends in social media: from destination social to dispersed social | @gordonmacmillan | 25 November 2011, 11:58AM | Interesting presentation here from the Social Practice which has put together a particularly good list of ten trends in social media. It ranges from the rise of the social algorithm, and how we are on the road to a better social web through, via better data, smarter algorithms and social media ubiquity, to social shopping, the changing face of location and the (slow rise) of social business. | | | The X Factor: Social media and the live shows - Week 7 [infographic] | Rachel Hawkes | 25 November 2011, 10:33AM | ? Have viewing figures dropped again this week? ? Can Little Mix be the first band to win? ? Is it a Marcus, Amelia Lily and Little Mix final? Back in Week 3, I wrote about how Craig may be what I called a 'performance based' contestant, in that the strength of his performances rather than fan loyalty determined whether he was safe to continue through the shows. For Week 7, we saw Craig criticised rather heavily for having the wrong song choice. It seems that, along with being the first to sing (therefore not being fresh in people's minds by the time the voting opens) was a deadly combination for the young Liverpudlian singer as he was booted off the show in the series first Deadlock situation. | | | | | The big challenge of the Splinternet | Matt Clarke | 25 November 2011, 8:47AM | For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone understand and act upon the opportunities that are available to them. | | | | | | | Forget ROI - measure Return on Social Spend (ROSS) | Hari Shankar | 24 November 2011, 11:40AM | No, I’m not about to paint rosy scenarios. Nor am I adding a new acronym to the already murky waters of social media metrics. Neither am I a self proclaimed social media evangelist, and nor do I belong to the abundant cadres of social media experts proliferating across the world, tirelessly giving birth to newer and more veracious types of metrics to measure (and make sense) of social media performance. | | | | | Latest jobs | | Account Director | Recruiter Digital Gurus | Salary £50000 - £55000 per annum | Location London | | | | | | | |
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