Friday, 25 November 2011

Global - Lurpak, LinkedIn, Future and Qantas

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Latest news
Lurpak shifts global ad account into Wieden & Kennedy
Lurpak shifts global ad account into Wieden & Kennedy
by Anne Cassidy
25 November 2011, 10:06AM
Lurpak has moved its global advertising account out of Saatchi & Saatchi and into its UK incumbent Wieden & Kennedy without a pitch.
Clive Punter leaves LinkedIn
Clive Punter leaves LinkedIn
by Maisie McCabe
25 November 2011, 09:30AM
Clive Punter, LinkedIn's global managing director of marketing solutions, has left the business-to-business social media site after just 14 months.
Future to be hit by 50 fresh job losses as it merges US and UK businesses
Future to be hit by 50 fresh job losses as it merges US and UK businesses
by John Reynolds
24 November 2011, 11:40AM
Future Publishing has reported a £19.3m annual loss and has disclosed plans to merge its UK and US business, which is likely to lead to a further 50 job losses.
Qantas shortlists global creative and media agencies
Qantas shortlists global creative and media agencies
by Paul Howell
22 November 2011, 08:51AM
Qantas has shortlisted four agencies for its global creative account, leaving lead ad agency M&C Saatchi out of the running, and has listed three candidate agencies for its global media account.
Is Amsterdam now back in business?
Is Amsterdam now back in business?
by John Tylee
24 November 2011, 08:00AM
A diverse cultural mix has helped the city establish itself as an advertising hub. John Tylee writes.
Young westerners are embracing a global outlook
Young westerners are embracing a global outlook
by Canvas8
23 November 2011, 08:30AM
The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.
LBi opens first Australian office
LBi opens first Australian office
by Sarah Shearman
22 November 2011, 10:45AM
LBi, the independent digital marketing agency, has opened its first office in Australia to meet growing client demand in the region.
Also in the news
John Doe wins global PR account for Ballantine's whisky
by Nikki Wicks, 25 November 2011, 08:00AM
Guardian mulls US cinema campaign
by John Reynolds, 22 November 2011, 10:28AM
The Guardian puts PaidContent up for sale for $20m
by Staff, 22 November 2011, 08:51AM
Marlboro owner to sue over cigarette branding clampdown
by Daniel Farey-Jones, 21 November 2011, 09:36AM
Reputation Survey: The European Union - Debt woes leave EU image in the red
by Kate Magee, 24 November 2011, 12:00AM
Viacom Brand Solutions switches international offering to Be Viacom
by Mark Banham, 23 November 2011, 03:59PM
The Wall blog
10 trends in social media: from destination social to dispersed social
@gordonmacmillan
25 November 2011, 11:58AM
The X Factor: Social media and the live shows - Week 7 [infographic]
Rachel Hawkes
25 November 2011, 10:33AM
Will the rumoured Facebook 'Buffy' phone,succeed?
Emily Tan
25 November 2011, 9:29AM
The big challenge of the Splinternet
Matt Clarke
25 November 2011, 8:47AM
The Week in search…Yahoo Site Explorer closes and SEO objectives
Stefan Hull
25 November 2011, 8:41AM
GADGET UPDATE: Apple iPad 3, Sony Ericsson Nypon, Lenovo IdeaTab
James Walters
24 November 2011, 12:56PM
Gordon's Republic
Republican ad twists Obama's words and its working
@gordonmacmillan
23 November 2011, 8:31AM
The John Lewis ad: it's only an ad for a shop
@gordonmacmillan
21 November 2011, 10:09AM
Benetton kissing Pope ads are predictable and rightly refused
@gordonmacmillan
17 November 2011, 11:09AM
From Singapore - Chris Reed on partnership marketing
Kevin Spacey - a multi national brand of mystery
Chris J Reed
18 November 2011, 3:57AM
Euro 2012 v's Olympics 2012: only one winner in Asia
Chris J Reed
17 November 2011, 3:04AM
Shock. Consumers dislike ads on social networks. They want it all free.
Chris J Reed
17 November 2011, 2:51AM
X Rated Ann Summers Factor
Chris J Reed
15 November 2011, 5:50AM
The 88%
Chris J Reed
15 November 2011, 5:26AM
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Research from our partner: Future Foundation

Luxury BRIC by BRIC: the most unstoppable market in the world?
Luxury BRIC by BRIC: the most unstoppable market in the world?
by James Murphy
22 August 2011, 10:47AM
Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.
Platinum Foxes - the irresistible rise of global agelessness
Platinum Foxes - the irresistible rise of global agelessness
by Dominic Harrison, Head of Global Trends
22 August 2011, 11:05AM
With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions...
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