Wednesday, 16 November 2011

Marketing Daily - British Gas to axe marketing roles; plus BP and Coke, John Lewis, Nationwide and Versace

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
British Gas to axe marketing roles in swingeing job cuts
Matthew Chapman,
16 November 2011
 

British Gas is cutting almost 20% of its commercial staff, including marketing...

British Gas: set to axe nearly 20% of its commercial staff
 
 
BP and Coke to bring own security to London 2012
John Reynolds,
16 November 2011
 

BP and Coca-Cola are among the Olympics sponsors which are bringing their...

London 2012: brands finalise security plans
 
 
John Lewis TV ad passes 1m views online
Gemma Charles,
16 November 2011
 

The John Lewis 2011 Christmas ad has now racked up more than...

John Lewis: Christmas 2011 ad passes one million views online
 
 
Nationwide unleashes Simply Rewards DM campaign
John Reynolds,
16 November 2011
 

Nationwide is to launch a major direct and online marketing offensive to...

Nationwide: rolls out Simply Rewards
 
 
Versace whets appetite for H&M collection
Matthew Chapman,
16 November 2011
 

Versace tomorrow becomes the latest high-end designer brand to appear in H&M...

Versace: latest TV ad features a production line of blonde models
 
 
Visa unveils new digital payments brand V.me
Sarah Shearman,
16 November 2011
 

Visa's new digital wallet service is to be called V.me and, in...

Visa: V.me digital payments brand to launch in Europe next year
 
 
Aviva gives away Premier League shirt sponsorship
Matthew Chapman,
16 November 2011
 

Aviva will become the first commercial sponsor to hand over its shirt...

Aviva: hands over Norwich City shirt sponsorship to charity for match against Arsenal
 
 
Taco Bell supports third store opening with tongue-in-cheek outdoor ads
John Reynolds,
16 November 2011
 

Taco Bell has opened a restaurant in Manchester, its third in the...

Taco Bell: backs Manchester opening with tongue-in-cheek outdoor ads
 
 
EasyJet positive about new ads as revenues climb 16%
Loulla-Mae Eleftheriou-Smith,
15 November 2011
 

EasyJet, the budget airline, has claimed its new £50m brand campaign is...

EasyJet: £50m brand campaign starting to pay dividends says budget carrier
 
 
 
Also in the News
 
Mercedes targets younger audience with 'bold' online film
Alex Brownsell,
11 November 2011
 
 
 
Blogs
 
 
Please be me…
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £43000 - £47500 per annum, City of London

Assistant Marketing Manager, Michael Page Marketing £15.38 per hour, Watford

Head of Marketing, Fabric 40,000 - 50,000 AED per month, Dubai

Trade Marketing Manager, Jarlett de Grouchy £45000 - £50000 per annum + Car allowance + Bonus, London

Market Research Director - Market Research - London, Future Publishing £123 - £1241234 per annum + Test, London

Account Manager, design and communications agency, £30-35k, Gabriele Skelton £30-35k, London

Head of Marketing - IT - West London - £35K-£45K, Blue Skies Marketing Recruitment £35000 to £45000 per annum, West London

Immediate / URGENT.. WEST London / Middlesex Client side Campaign Exec / Manager (Junior Account Manager - looking to move client side) (up to £160 per day - 6-12 months contract), Firehorse up to £160 per day, West London / Middlesex

Freelance Senior Project Manager, Gabriele Skelton £175-225 per day, London

Account Executive - London - £20k, Stonor £20k, London

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