Friday, 18 November 2011

Breaking news from Brand Republic - Fifa, Rachel Stevens, Freesat, Nespresso, Bacardi

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Latest news
Emirates to review FIFA sponsorship over Blatter race row
Emirates to review FIFA sponsorship over Blatter race row
by John Reynolds
18 November 2011, 09:50AM
Emirates is reviewing its sponsorship of FIFA while other leading sponsors have failed to publicly support embattled president Sepp Blatter in the wake of his comments about racism in football.
Rachel Stevens to be face of organic baby brand
Rachel Stevens to be face of organic baby brand
by John Reynolds
18 November 2011, 08:57AM
Rachel Stevens, former star of S Club, is to be the new face of organic specialist Ella's Kitchen, and has recorded a number of nursery rhymes to encourage children to eat its products.
Freesat launches new ad as free-to-air market hots up
Freesat launches new ad as free-to-air market hots up
by Maisie McCabe
18 November 2011, 08:50AM
Freesat, the free satellite TV service, has unveiled a new ad campaign under the tagline "Freesat. Satellite TV made easy" just days after rival digital terrestrial television service Freeview revealed its plans for the next three years.
Nestlé seeks social media agency for Nespresso brand
Nestlé seeks social media agency for Nespresso brand
by Matt Williams
18 November 2011, 12:01AM
Nestlé is looking for an agency to handle social media activity for its Nespresso brand.
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
by Gemma Charles
18 November 2011, 09:12AM
Bacardi has launched an international Facebook competition where prize winners get to meet the drinks company's social responsibility ambassador, tennis star Rafael Nadal.
Carol Vorderman fronts Sambucol marketing drive
Carol Vorderman fronts Sambucol marketing drive
by Loulla-Mae Eleftheriou-Smith
18 November 2011, 09:27AM
Sambucol, the-over-the-counter immune system supplement, is launching a marketing campaign featuring brand ambassador Carol Vorderman, to coincide with the flu season.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
18 November 2011, 09:20AM
Jimmy Choo co-founder Tamara Mellon leaves the company and chief executive Mike Cornwell departs MRM London, all in BR's round-up of this week's people moves in advertising, marketing and media.
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
Campaign Viral Chart: John Lewis Christmas ad is top of the tree
by Ben Hall
18 November 2011, 08:00AM
Releasing its Christmas ad on YouTube and Facebook early has paid dividends for John Lewis, which finds itself at the top of the chart with more than 183,000 shares this week.
Opinion
Claire Beale: Can John Lewis save adland this Christmas?
Claire Beale: Can John Lewis save adland this Christmas?
by Claire Beale
17 November 2011, 08:00AM
With the deepening economic gloom, it was probably inevitable that those chirpy Christmas ads that have come gamboling on to TV over the past few days have provided some sharp ammo for anti-advertising commentators.
Russell Davies: The high-tech world is not as fault-free as we'd like to think
Russell Davies: The high-tech world is not as fault-free as we'd like to think
by Russell Davies
17 November 2011, 08:00AM
Sometimes my job here is easy.
Intelligence
'Advertising is going to be key' this Christmas
'Advertising is going to be key' this Christmas
by Nick Hewat and Spencer Berwin
17 November 2011, 08:00AM
'Tis the season to be jolly ... or very nervous indeed, where brands and retailers are concerned. Fingers crossed, then, that it won't be a winter of discontent
TV trading: is SOCI outdated?
TV trading: is SOCI outdated?
by Alasdair Reid
17 November 2011, 08:00AM
Is now the time for the industry to create a new system, Alasdair Reid asks.
Also in the news
Shoppers to meet eBay for real in pop-up Christmas store
by Matthew Chapman, 17 November 2011, 04:00PM
BBH and DDB reach final stage of £36m Virgin Media pitch
by Anne Cassidy, 17 November 2011, 01:34PM
Rubins looks forward to 'unprecedented change' in the media landscape
by Mark Banham, 17 November 2011, 04:05PM
Mobile's share of retailers' Christmas traffic predicted to triple
by Matthew Chapman, 17 November 2011, 11:30AM
Absolute Radio poaches OMD's Ben Barker
by Maisie McCabe, 17 November 2011, 03:00PM
From the blogs
Ladies and Gentleman, I give you?CHARLOTTE STREET!
Liam Mullins
18 November 2011, 5:37PM
Pop-up fashion
Greg Taylor
18 November 2011, 5:35PM
Kevin Spacey - a multi national brand of mystery
Chris J Reed
18 November 2011, 11:57AM
The X Factor: Social media and the live shows - Week 6 [infographic]
Rachel Hawkes
18 November 2011, 8:38AM
Shock. Consumers dislike ads on social networks. They want it all free
Chris J Reed
18 November 2011, 8:20AM
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