Tuesday 29 November 2011

Marketing Daily - Muller marketing director exits; plus Aviva, Kellogg, Willie Walsh, Keith Weed and Virgin Media

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Muller marketer Rolston departs amid senior management shake-up
Loulla-Mae Eleftheriou-Smith,
29 November 2011
 

Muller marketing director Lee Rolston is leaving the company after just over...

Muller: marketer leaving weeks after £20m campaign launch
 
 
Aviva's Amanda Mackenzie named Marketing Society president
Alex Brownsell,
29 November 2011
 

Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled as...

Amanda Mackenzie: The Marketing Society's new president
 
 
Kellogg hands P&G's Jonathan Myers UK role
John Reynolds,
29 November 2011
 

Kellogg has appointed 20-year Procter & Gamble (P&G) veteran Jonathan Myers as...

Kellogg: Jonathan Myers joining as UK head
 
 
Willie Walsh plots stable of strong brands under 'boring' umbrella group
Matthew Chapman,
29 November 2011
 

Willie Walsh, chief executive of International Airlines Group (IAG), has spoken of...

Willie Walsh: chief executive of International Airlines Group
 
 
Virgin Media to launch targeted TV ad service in 2012
Sarah Shearman,
29 November 2011
 

Virgin Media is set to unveil an addressable advertising service in the...

Virgin Media: to launch addressable ad service in Q2 2012
 
 
CSR departments are redundant, says Weed
Matthew Chapman,
29 November 2011
 

Brands should build corporate social responsibility (CSR) into all their working practices...

Keith Weed: chief marketing officer at Unilever
 
 
Waitrose rolls out Christmas cooking 'how-to' videos
Matthew Chapman,
29 November 2011
 

Waitrose is launching 'how-to' videos starring brand ambassadors, such as Delia Smith,...

Waitrose: Facebook Christmas cooking content
 
 
 
Also in the News
 
IKEA re-positions Family loyalty programme
Matthew Chapman,
29 November 2011
 
KFC recruits Gu marketer Farren
Loulla-Mae Eleftheriou-Smith,
29 November 2011
 
 
 
Blogs
 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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