Data & Direct Bulletin - Birds Eye, SCA Hygiene, Mercedes, Proximity London, Mike Cornwell

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Agencies line up for Birds Eye account by Sara Kimberley 17 November 2011, 08:00AM Birds Eye is looking to appoint its first retained UK direct and digital agency. SCA Hygiene meets shops for CRM brief by Sara Kimberley 17 November 2011, 10:50AM SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts. Mercedes targets younger audience with 'bold' online film by Alex Brownsell 11 November 2011, 08:30AM Mercedes-Benz is launching a new UK marketing campaign to better target younger consumers. Proximity London rejigs senior team by Matt Williams 17 November 2011, 11:10AM Proximity London has promoted Lou Barber and Chris Slough as part of a shake-up of its senior management team. Nationwide unleashes Simply Rewards DM campaign by John Reynolds 16 November 2011, 10:44AM Nationwide is to launch a major direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft-products and Lastminute.com. Mike Cornwell departs MRM after Meteorite merger by Sara Kimberley 17 November 2011, 11:20AM Mike Cornwell, the chief executive of MRM London, has left the agency following MRM Worldgroup's acquisition of the direct marketing shop Meteorite. CREATIVE STRATEGY: MW3 wins on games ad battlefield by Simon S Kershaw 17 November 2011, 01:06PM Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me cold. Industry view: What does Google+ offer brands? by Sarah Shearman 11 November 2011, 11:50AM Earlier this week, Google opened up its new social networking service Google+ for brands with some big names on board, but beyond the brand-building opportunities it is the service's integration with search that is getting industry experts most excit... Twitter marketer Pam Kramer departs by Sarah Shearman 14 November 2011, 10:45AM Twitter's top marketer Pam Kramer has left the company after less than four months in the job, according to reports. APA study shows content marketing in shift to digital by Loulla-Mae Eleftheriou-Smith 17 November 2011, 02:05PM More than a third of content marketing is now in digital form, according to the latest report from the Association of Publishing Agencies (APA), which claims print will retain a crucial role and that "content is king" whatever the channel used to dis... Engagement: The seven-minute challenge by Stuart Derrick 10 November 2011, 12:00AM Brands now need to change their messages every seven minutes to keep consumers engaged in a new media age. This is the key challenge, Stuart Derrick says. Make it personal by James Devon, James Middlehurst MBA 10 November 2011, 12:00AM There is a difference between 'being personal' and 'overt recognition' - the first is better, and especially when the message suits the medium. Latest jobs Industry Analyst Recruiter Euromonitor International Salary £25K + (DoE) + Bens Location London Account Manager (Junior) Direct - consumer lifestyle brand - London - £23k + bens Recruiter Barker Graves Salary £23,000 plus 25 days holiday Location Central London PR Manager Recruiter Hudson Salary £45000 per annum Location City of London Direct Marketing Manager - Donor Acquisition Recruiter The National Autistic Society Salary £33,695 - £39,480 pa Location Angel, London Head of Project Management - Leading Global Integrated Agency - West London - £90-100K Recruiter Fill Recruitment Ltd Salary £90-100K Location West London Marketing Manager Recruiter Stopgap Salary £30000 - £35000 per annum Location Milton Keynes Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders