Thursday, 24 November 2011

Marketing Daily - Launching a brand's first TV campaign; plus HMV, Beckham, Investec, Starbucks and O2

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Launching a brand's first ever TV campaign? Here's a five-point plan
Andy Fry,
24 November 2011
 

Advertising on television is enjoying a resurgence in popularity among brands, writes...

Clintons: back on TV after seven years
 
 
HMV launches online movie rental service
Sarah Shearman,
24 November 2011
 

HMV, the troubled retailer, is making a foray into online movie rentals...

X-Men First Class: among the launch titles to be offered by hmvon-demand
 
 
Beckham wears blindfold for debut Sainsbury's ad
Matthew Chapman,
24 November 2011
 

Sainsbury's first campaign starring new brand ambassador David Beckham, features the football...

David Beckham: plays blindforded in ad promoting Sainsbury's sponsorship of the 2012 Paralympics
 
 
Investec announced as ECB sponsor
John Reynolds,
24 November 2011
 

The England and Wales Cricket Board (ECB) has today (24 November) announced...

Lord's: ECB set to unveil Investec as Test cricket sponsor
 
 
Starbucks launches mobile payments app
Loulla-Mae Eleftheriou-Smith,
24 November 2011
 

Starbucks, the coffee chain, is installing a mobile payment system in the...

Starbucks introduces mobile payments to the UK
 
 
Publicis Blueprint scoops top gong at APA Awards
Nicola Clark,
24 November 2011
 

Publicis Blueprint has scooped the Grand Prix at the Association of Publishing...

APA: International Marketing Awards 2011winners announced
 
 
House of Fraser and O2 team up for mobile campaign
Sarah Shearman,
24 November 2011
 

House of Fraser has teamed up with O2 to launch a mobile...

House of Fraser: links with O2 for mobile marketing campaign
 
 
 
Also in the News
 
Rosetta Stone reveals new positioning in Christmas marketing push
Loulla-Mae Eleftheriou-Smith,
24 November 2011
 
 
 
Blogs
 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be meĆ¢€¦
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Account Manager | London | Up to £32K, Dynamic New Alliances Up to £32K, Greater London

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