The Wall > e-tailer Bonobos scores 1,200% ROI with Twitter exclusive sale, big data: buzzword or true opportunity?, Facebook, Twitter and Groupon: the history of social commerce

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list e-tailer Bonobos scores 1,200% ROI with Twitter exclusive sale Polly Becker 16 November 2011, 3:38PM Twitter has posted an interesting case study about how US online retailer for men Bonobos launched a promotion to discount its spring and summer lines ahead of its autumn range as a way to clear inventory and acquire new customers. Big Data: Buzzword or true opportunity? Jonathan Lakin 16 November 2011, 12:05PM Before 2011, few people had heard of the term 'big data.' What was once just the vague notion of unstructured data has now become an entity in its own right, peaking in August when it featured towards the climax of the Gartner HypeCycle. But behind the buzzword, there is a lot of opportunity to be had from utilising these large data sets, particularly for marketers. Facebook, Twitter and Groupon: the history of social commerce [infographic] Dan Leahul 16 November 2011, 11:08AM Over the next 10 years, digital marketing spend is to grow six-fold to US$300bn annually, according to some estimates, and half of that growth will be attributed to social commerce?a somewhat nascent, often misunderstood economy. Facebook is for real people, Twitter is "niche" says Denton @gordonmacmillan 16 November 2011, 11:06AM Some interesting comments here from Gawker Media boss Nick Denton. He was primarily talking about how to control unwanted and “boring” comments that add nothing to the debate, but he touched on social media and what works best for his business. SapientNitro explains "untranslatable" rap video @gordonmacmillan 16 November 2011, 10:22AM Digital agency SapientNitro has finally got around to explaining itself after its promotional rap caught a light on the web yesterday and was greeted by near universal derision. The agency, which started trending on Twitter, made the situation worse by deleting every negative comment on Facebook where it posted the video before finally retreating from the web and pulling the video, but by then it was way too late. CNN relaunches CNN iReport as 'social network for news' @gordonmacmillan 16 November 2011, 8:54AM CNN has unveiled a major relaunched of its user generated news site CNN iReport five years after it launched with changes making it make more like a social network. The subsequent growth of social media since CNN iReport debuted in 2006 has changed citizen journalism greatly and CNN wants to make its user generated news proejct fit for the social age and create what it is calling a “social network for news”. Which journalists would you give The CRAPPs to? Rich Leigh 15 November 2011, 4:09PM Last year, we launched a different sort of journalist/PR award scheme. We wanted to celebrate the famously love/hate relationship between both camps in a unique, memorable way. How did we choose to celebrate this, I hear you ask? Once in a lifetime - what Twitter looked like 11/11/11 Polly Becker 15 November 2011, 3:25PM Twitter just posted this data visualisation video showing tweets from across the globle for Armistice Day last week that mention 11/11/11. While people often turn to Twitter for the lastest breaking news, and connect around occurrences like natural disasters, sporting events and cultural moments, it is also as Twitter puts it “the place you might go to experience an infrequent curiosity”. News flash: newspaper Twitter feeds are a bunch of self-serving dullards Dan Leahul 15 November 2011, 12:49PM Newspapers are the worst kind of Twitter followers. They're un-engaging. They rarely, if ever, retweet. Their followers/following figures are forever skewed. As well, according to a new study, nine-tweets-out-of-ten are just re-spouted links and headlines from their own website. How not to make an agency promotional video (II) by Sapient @gordonmacmillan 15 November 2011, 11:45AM UPDATE – Well having valiantly deleted comments for hours Sapient have now pulled the video from Facebook and Vimeo, but luckily it is still here via YouTube by way of @Hellocreatives. Latest jobs Creative Director - Worlds Best Digital Company - 70-100k Recruiter Digital Gurus Salary £70000 - £100000 per annum Location London Social Media Executive - Search, Social & Affiliates - Bath Recruiter Future Publishing Salary £competitive Location Bath Senior Account Manager - Automotive Brand Recruiter The Blueprint Salary £40000 - £45000 per annum + bonus + package Location London Digital Marketing Executive Recruiter Go Lower Salary £25 000 OTE Location Edinburgh Online Marketing Executive / Copywriter - Luxury Travel Recruiter Exsus Salary £15k - £18k Location City of London Data Analyst Recruiter Norton Leigh Salary up to 23k plus benefits Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders