Monday 28 November 2011

Digital AM - IT education campaign, marketing to children, Anti-Slavery International, Lynx, Lida

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Digital AM
Latest news
Google and Microsoft back campaign to improve IT education
Google and Microsoft back campaign to improve IT education
by Sarah Shearman
28 November 2011, 10:54AM
Google and Microsoft are among technology companies calling on the Government to make changes to the education system to provide better IT skills.
Brands pledge to avoid promoting unhealthy products to kids online
Brands pledge to avoid promoting unhealthy products to kids online
by Matthew Chapman
28 November 2011, 09:56AM
Food and drink brands, including Coca-Cola and Mars, have promised to change their websites to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.
Anti-slavery charity launches digital campaign
Anti-slavery charity launches digital campaign
by Sara Kimberley
28 November 2011, 11:30AM
Anti-Slavery International has launched a film that uses Facebook updates to explain the plight of modern day slaves living in London.
Lynx responds to ad ban with 'sorry' video
Lynx responds to ad ban with 'sorry' video
by Daniel Farey-Jones
28 November 2011, 09:19AM
Unilever has posted a video of Lucy Pinder apologising for the Lynx internet campaign that was banned by Advertising Standards Authority and branded "degrading to women".
O2 appoints Lida to direct marketing account
O2 appoints Lida to direct marketing account
by Jeremy Lee
25 November 2011, 03:55PM
Lida has won O2's estimated £24 million direct marketing account.
Also in the news
Success of connected TV is no longer 'myth and magic', says ITV's Knight
by Sarah Shearman, 25 November 2011, 03:51PM
The Sun moves into social gaming
by Sarah Shearman, 25 November 2011, 02:00PM
Seatwave reports losses despite first TV campaign
by John Reynolds, 25 November 2011, 01:15PM
Downing Street's head of digital signs up to Revolution Forum
by Staff, 25 November 2011, 11:08AM
From the blogs
The cashless generation: PayPal predicts digital money shopping in 2016
Dan Leahul
28 November 2011, 11:00AM
Most kids graduate to mainstream social networks at 11
Polly Becker
28 November 2011, 10:00AM
Digital falls
Greg Taylor
28 November 2011, 9:36AM
Delta get it, Qantas don't
Chris J Reed
28 November 2011, 2:56AM
Beautiful people
Steve Henry
27 November 2011, 4:40PM
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