Wednesday, 30 November 2011

Marketing Daily - John Lewis scoops Brand of the Year for second year running; plus the arrival of brands from China, P&G, Facebook, and Ultimo

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
John Lewis scoops Brand of the Year for second year running
Noelle McElhatton,
30 November 2011
 

John Lewis has won the Marketing Society's Brand of the Year for...

John Lewis: 'the long wait' by Adam & Eve
 
 
The Chinese are coming
Rachel Barnes,
30 November 2011
 

Exclusive research shows that awareness of Chinese brands in Europe is low,...

Li-Ning has annual sales worth about $1.4bn (£900m)
 
 
P&G picks Olympic athletes for brand ambassadors
Loulla-Mae Eleftheriou-Smith,
30 November 2011
 

Procter & Gamble has named 11 British athletes, who are set to...

P&G: unveils its London 2012 brand ambassadors
 
 
Facebook settles with FTC over privacy complaints
Sarah Shearman,
30 November 2011
 

Facebook will have to gain users' consent before making any changes to...

Mark Zuckerberg: Facebook founder admits mistakes over privacy controls
 
 
Ultimo to enter FMCG arena with beauty line
Sarah Shearman,
30 November 2011
 

Lingerie brand Ultimo is making its first foray into FMCG products with...

Ultimo: launching FMCG beauty range
 
 
Odeon moves into f-commerce with transactional booking app
Sarah Shearman,
30 November 2011
 

Odeon, the cinema chain, is moving into social commerce with the launch...

Odeon: readies Facebook app
 
 
MFI revived as online-only brand
Matthew Chapman,
30 November 2011
 

MFI is returning as an online-only home furnishings brand, three years after...

MFI: returns as online-only furnishings brand
 
 
 
Also in the News
 
Helen Edwards on Branding: Virgin modesty
Helen Edwards,
30 November 2011
 
Andrew Walmsley on Digital: The future of brainpower
Andrew Walmsley,
30 November 2011
 
Fans to get photos on the backs of star players
John Reynolds,
30 November 2011
 
We7 targets mainstream radio with debut TV campaign
Sarah Shearman,
30 November 2011
 
 
 
Blogs
 
 
The new data landscape
Alan Mitchell
 

You can't go long in marketing nowadays without someone pointing out the critical importance of data. There's an awful...

 
 
Is brand marketing damaging our society?
Pete Davis
 

Since the UK riots over the summer, brand marketing has found itself increasingly thrust under...

 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £45000 - £50000 per annum, City of London

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Senior Marketing Communications Executive, Fabric TBC, Dubai

Category Trade Marketing Manager, Jarlett de Grouchy £45000 - £50000 per annum + Car allowance + Bonus, London

Marketing Manager, Online and Mail Order, People Tree £28,000+ depending on experience, London E1

Shopper Marketing Planner | London | Up to £40K, Dynamic New Alliances Up to £40K, Greater London

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Temp to Perm / Permanent - Senior Account Manager / client facing project manager, Firehorse up to £38k for the right role, London

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