Wednesday, 16 November 2011

Media PM - Guardian News and Media lose two executives, Media Agenda: Thinkbox's Lindsey Clay, RAB, Mid-roll ads

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Media PM Bulletin
 
 
 
*   Latest News
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The Guardian: looses two key executives
GNM to part company with two execs
John Reynolds, 16 November 2011

Guardian News & Media (GNM), publisher of the Guardian and the Observer...

  
Lindsey Clay:managing director of Thinkbox
Media Agenda: Lindsey Clay on the future of television
Ben Hall and Mark Banham, 16 November 2011

Thinkbox managing director Lindsey Clay talks to Media Week about television in...

  
Online viewing: mid-roll ads more likely to be fully viewed says research
Mid-roll ads have edge in long-form content, research claims
Daniel Farey-Jones, 16 November 2011

A mid-roll positioning makes video ads more likely to be fully viewed...

  
Britain Loves Radio: RAB promotes the power of radio advertising
RAB readies 'Britain Loves Radio' campaign
Maisie McCabe, 16 November 2011

The Radio Advertising Bureau (RAB) is launching the 'Britain Loves Radio' nationwide...

  
*   Also in the News
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My Media Week: Stuart Bowden
Hayley Pinkerfield, 16 November 2011
BT hires former Virgin Media exec to lead TV development
Maisie McCabe, 16 November 2011
Lingerie brand bids to link Tube ads with mobile
Maisie McCabe, 16 November 2011
Facebook investigating porn spam attack
Staff, 16 November 2011
 
 
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Aah yes let me set the scene. A group of media planners and buyers crammed...

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No one is going to defend phone hacking, but you don't have to be James Murdoch to find this latest...

Could Daily Mail change ad model?
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The news that A&N Media, publisher of the Daily Mail, has undertaken a six-review of...

In or out â€" the most important media segmentation
David Brennan

There does appear to be a strong relationship between television and outdoor; when used together, they seem to aid advertising...

 
 
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