10 trends in social media: from destination social to dispersed social | @gordonmacmillan | 25 November 2011, 11:58AM | Interesting presentation here from the Social Practice which has put together a particularly good list of ten trends in social media. It ranges from the rise of the social algorithm, and how we are on the road to a better social web through, via better data, smarter algorithms and social media ubiquity, to social shopping, the changing face of location and the (slow rise) of social business. | | | The X Factor: Social media and the live shows - Week 7 [infographic] | Rachel Hawkes | 25 November 2011, 10:33AM | ? Have viewing figures dropped again this week? ? Can Little Mix be the first band to win? ? Is it a Marcus, Amelia Lily and Little Mix final? Back in Week 3, I wrote about how Craig may be what I called a 'performance based' contestant, in that the strength of his performances rather than fan loyalty determined whether he was safe to continue through the shows. For Week 7, we saw Craig criticised rather heavily for having the wrong song choice. It seems that, along with being the first to sing (therefore not being fresh in people's minds by the time the voting opens) was a deadly combination for the young Liverpudlian singer as he was booted off the show in the series first Deadlock situation. | | | | | The big challenge of the Splinternet | Matt Clarke | 25 November 2011, 8:47AM | For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone understand and act upon the opportunities that are available to them. | | | | | | | Forget ROI - measure Return on Social Spend (ROSS) | Hari Shankar | 24 November 2011, 11:40AM | No, I’m not about to paint rosy scenarios. Nor am I adding a new acronym to the already murky waters of social media metrics. Neither am I a self proclaimed social media evangelist, and nor do I belong to the abundant cadres of social media experts proliferating across the world, tirelessly giving birth to newer and more veracious types of metrics to measure (and make sense) of social media performance. | | | | | | | Twitter full of turf wars and conflict, says latest to leave | @gordonmacmillan | 23 November 2011, 3:04PM | An interesting post from another Twitter staffer who has left the company adding to a couple of recent stories, which suggest the fast expanding social network is experiencing considerable growing pains. | | | | | Latest jobs | | | | Web Master | Recruiter CNN | Salary £competitive | Location London | | | | | |
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