Friday 25 November 2011

The Wall > 10 trends in social media, X Fator, Buffy, the splinternet

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10 trends in social media: from destination social to dispersed social
@gordonmacmillan
25 November 2011, 11:58AM

10 trends in social media: from destination social to dispersed socialInteresting presentation here from the Social Practice which has put together a particularly good list of ten trends in social media.

It ranges from the rise of the social algorithm, and how we are on the road to a better social web through, via better data, smarter algorithms and social media ubiquity, to social shopping, the changing face of location and the (slow rise) of social business.

The X Factor: Social media and the live shows - Week 7 [infographic]
Rachel Hawkes
25 November 2011, 10:33AM

Little Mix: can they will the X Factor?? Have viewing figures dropped again this week?
? Can Little Mix be the first band to win?
? Is it a Marcus, Amelia Lily and Little Mix final?

Back in Week 3, I wrote about how Craig may be what I called a 'performance based' contestant, in that the strength of his performances rather than fan loyalty determined whether he was safe to continue through the shows. For Week 7, we saw Craig criticised rather heavily for having the wrong song choice. It seems that, along with being the first to sing (therefore not being fresh in people's minds by the time the voting opens) was a deadly combination for the young Liverpudlian singer as he was booted off the show in the series first Deadlock situation.

Will the rumoured Facebook 'Buffy' phone,succeed?
Emily Tan
25 November 2011, 9:29AM

While rumours of the "official" Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed “Buffy”, be a success?

The big challenge of the Splinternet
Matt Clarke
25 November 2011, 8:47AM

For the past 15 years, websites have been the prevalent digital modus operandi for businesses, however, all of that changed in 2010 with social, mobile and applications becoming mainstream. As these digital technologies continue to fragment, it has become increasingly difficult for brands to manage and monitor their online presence across multiple markets, let alone understand and act upon the opportunities that are available to them.

The Week in search?Yahoo Site Explorer closes and SEO objectives
Stefan Hull
25 November 2011, 8:41AM

So Yahoo Site Explorer finally closed its doors this week. I guess this makes SEOmoz’s Open Site Explorer the new power broker of back link data for the growing SEO community.

GADGET UPDATE: Apple iPad 3, Sony Ericsson Nypon, Lenovo IdeaTab
James Walters
24 November 2011, 12:56PM

Here is the week’s round-up of the latest gadgets and reviews. Powered by Stuff Magazine including the Apple iPad 3, Sony Ericsson Nypon LT22i, Google TV set and Lenovo IdeaTab.

Best iPhone apps this week

Forget ROI - measure Return on Social Spend (ROSS)
Hari Shankar
24 November 2011, 11:40AM

No, I’m not about to paint rosy scenarios. Nor am I adding a new acronym to the already murky waters of social media metrics. Neither am I a self proclaimed social media evangelist, and nor do I belong to the abundant cadres of social media experts proliferating across the world, tirelessly giving birth to newer and more veracious types of metrics to measure (and make sense) of social media performance.

Value of a Facebook fan is now actually $10
Dan Leahul
24 November 2011, 10:46AM

Facebook fan girls: they're your fansFor those keeping track at home, the value of a Facebook fan can vary wildly? depending on who you're asking. It has been put as high as $136 a head, to $3.60 (as I blogged last year) or well according to some it is zilch.

Obama team joins Google+ - here's what they should do
@gordonmacmillan
24 November 2011, 9:26AM

Barack Obama’s team has moved onto Google+ adding to Twitter, blogs, Tumblr, Facebook and Foursquare as some of the social media places you can find the president of the United States as he runs for re-election in 2012.

Twitter full of turf wars and conflict, says latest to leave
@gordonmacmillan
23 November 2011, 3:04PM

An interesting post from another Twitter staffer who has left the company adding to a couple of recent stories, which suggest the fast expanding social network is experiencing considerable growing pains.

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