Wednesday, 23 November 2011

Marketing Daily - Virgin Money in talks over Newcastle United shirt sponsorship; plus O2, Morrisons, Unilever and John West

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Virgin Money in talks to take over Newcastle United shirt sponsorship
John Reynolds,
23 November 2011
 

Virgin Money is in talks with Newcastle United over replacing Northern Rock...

Newcastle United: Virgin Money in talks over club's shirt sponsorship
 
 
O2 hires Heineken marketer Given for top sponsorship job
Alex Brownsell,
23 November 2011
 

Mark Given is leaving his role as brand director for Heineken UK...

Mark Given: joining O2 as head of sponsorship
 
 
Morrisons own-brand push hit by departure of marketer Micklethwaite
Gemma Charles,
23 November 2011
 

Morrisons has been forced into a reshuffle of its own-brand marketing team...

Morrisons: hit by departure of head of brand Danny Micklethwaite
 
 
Unilever draws up 'Five Levers for Change' strategy
Loulla-Mae Eleftheriou-Smith,
23 November 2011
 

Unilever has published its Five Levers for Change strategy which will be...

Unilever: unveils consumer sustainability strategy
 
 
Ryanair and easyJet take reserved seating to low-cost battleground
Loulla-Mae Eleftheriou-Smith,
23 November 2011
 

Ryanair and easyJet are going head-to-head on the new battleground of paid-for...

Ryanair: extends its allocated seating service
 
 
What makes a great marketer?
Daniel Farey-Jones,
23 November 2011
 

The question of what makes a marketing leader was answered by five...

Sarah Speake: strategic marketing director at Google
 
 
 
Also in the News
 
John West sets its sights on salad eaters
John Reynolds,
23 November 2011
 
 
 
Blogs
 
 
How Littlewoods Stole Christmas.
Nicola Clark
 

Slightly dramatic I know. But if you have read Charlie Brooker who says the store:...

 
 
Why Benetton is more in touch than John Lewis
CHRIS BARRACLOUGH
 

The lovingly crafted John Lewis Christmas ad could have been made at any point in the last 20 years. In...

 
 
Virgin Money must keep its big promises
Alex Brownsell
 

So Virgin is finally going making its entrance into financial services with its acquisition of...

 
 
Please be meĆ¢€¦
Heather Westgate
 

The countdown is on for 7 December when the direct marketing industry will recognise the...

 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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