Tuesday, 8 November 2011

Marketing Daily - Apple eyes fresh marketing team for App Store relaunch; plus Google+, Lastminute.com, Xbox, and American Airlines

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Apple eyes fresh marketing team for App Store relaunch
Nicola Clark,
08 November 2011
 

Apple is hiring a digital marketing team to lead the reinvigoration of...

Apple: to offer more paid-for opportunities for brands on App Store
 
 
Major brands sign up for Google+ UK launch
Sarah Shearman,
07 November 2011
 

Burberry, MailOnline, O2 and Mumsnet.com are among the first UK brand partners...

Google+: Brands such as Burberry, MailOnline and O2 have signed up
 
 
Lastminute.com to 'go back to its roots' with re-positioning
Loulla-Mae Eleftheriou-Smith,
08 November 2011
 

Lastminute.com, the online travel retailer, is looking to return to its original,...

Lastminute.com: going back to its 'last minute' roots
 
 
Electronic Arts claims Twitter ads exceeded expectations
Sarah Shearman,
08 November 2011
 

The first publicly available analysis of Twitter's 'promoted tweet' products in the...

FIFA12: Promoted tweet campaign exceeded all expectations
 
 
Microsoft partners with media brands for Xbox TV ads
Matthew Chapman,
08 November 2011
 

Microsoft is set to launch co-branded marketing campaigns with media partners such...

Xbox: joint advertising with media brands
 
 
American Airlines targets affluent consumers with brand ads
Loulla-Mae Eleftheriou-Smith,
08 November 2011
 

American Airlines will launch its first brand campaign for two years this...

American Airlines: ads star Kevin Spacey
 
 
 
Also in the News
 
Editor's Comment: Fresh blood for post-Jobs Apple
Noelle McElhatton,
08 November 2011
 
Intermediary creativebrief unveils new agency procurement site
Staff,
08 November 2011
 
Honda bikes hires Tinchy Stryder to target teens
Matthew Chapman,
08 November 2011
 
 
 
Blogs
 
 
Groupon: Whose customer is it?
CHRIS BARRACLOUGH
 

Whilst the focus has been on the $700m share sale at Groupon, a company who has never shown a profit...

 
 
“It’s a great time to be a marketer” (but will it be in ten years?)
Heather Westgate
 

Sorry, Microsoft, to shamelessly paraphrase your strapline. But it's true. A career in marketing has...

 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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