| Emerging niche social networks and the bond of community | | Jack Wallington | | 14 November 2011, 11:08AM |  Facebook has always been bad at building communities outside of your existing friends and family. It’s an online tool to build and maintain your existing community of relations.
In fact, social networks in general have been bad at bringing together people with a shared interest to create new communities. Whereas forums have always been particularly good at it. Look at Mumsnet, The Student Room and Gamespot for some incredibly successful examples of forums used to build powerful, long-lasting communities. | | | | Arsenal FC see value in transparency with major blogger outreach coup | | Peter Wood | | 14 November 2011, 9:45AM | Blogger outreach is an interesting concept that in theory should work but often doesn't. The idea is that brands approach bloggers and ask them to write about their products, services or initiatives. In an ideal world, this should be un-incentivised. The reality might be different, but the idea is that the opinion of a blogger, a web promoted authority o n a subject, will be worth more than the opinion of a journalist or a glitzy write up on the company website. | | | | Families making £100,000 from their 'hilarious' YouTube home videos | | Polly Becker | | 14 November 2011, 9:30AM |  If you have kids you probably already have your camera out and no wonder. YouTube says that hundreds of families are earning as much as six-figure sums from videos of their kids doing and saying “funny” things that are going massively viral.
| | | | Brands 'wasting time and money' on misguided digital strategies, study | | Dan Leahul | | 14 November 2011, 9:06AM |  UK social media users are among the most resistant consumers in the world towards brands invading their personal space, according to a new study, which reflects how businesses are wasting time and money trying to reach people online who, in all likelihood, probably aren't listening.
| | | | The X Factor: Social media and the live shows - Week 5 [infographic] | | Rachel Hawkes | | 11 November 2011, 4:00PM |  Week 5 saw in the halfway mark for ITV's The X Factor with Dance Classics theme for television reality show, which teased in the most eventful period to date. In more attempts to boost viewing figures, a dinner 'meeting' at Gary Barlow's house with judges, presenters and goodness knows who else culminated in a double eviction on Sunday's show (which attracted 14.2 million viewers on Sunday, its biggest average results show audience so far this series according to Media Week).
| | | | The week in search? SEO is dead | | Stefan Hull | | 11 November 2011, 12:27PM | Search engine optimisation is dead. Long live search marketing. I admit I’m playing fast and loose here with some fairly well established terminology but I’m feeling controversial today. And, to a certain extent, it’s Erin Everhart’s fault. | | | | | | | Brands: Listen in social spaces as they'll be talking about you anyway | | Maeve OSullivan | | 11 November 2011, 10:13AM |  I attended a social media conference last week, where I heard some very wise words from one of the speakers, David Ferguson. I'm paraphrasing here, but David warned delegates that although they can, of course, choose whether or not they engage with the conversations happening about their brands in social spaces, the reality is that those conversations are happening anyway, and brands that aren't at the very least paying attention will be left behind.
| | | | World's first Twitter Remembrance day service organised | | @gordonmacmillan | | 11 November 2011, 9:42AM |  Remembrance Day on Twitter this year will be bigger than ever as the UK and Common Wealth countries, including Canada, Australia and New Zealand, take part in special services of Remembrance.
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