Monday 28 November 2011

Breaking news from Brand Republic - Thomas Cook, Lynx, X Factor, how to join the social club

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Latest news
Thomas Cook hits back with publicity campaign
Thomas Cook hits back with publicity campaign
by Loulla-Mae Eleftheriou-Smith
28 November 2011, 09:14AM
Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.
Lynx responds to ad ban with 'sorry' video
Lynx responds to ad ban with 'sorry' video
by Daniel Farey-Jones
28 November 2011, 09:19AM
Unilever has posted a video of Lucy Pinder apologising for the Lynx internet campaign that was banned by Advertising Standards Authority and branded "degrading to women".
X Factor's Tulisa covers up her tattoo amid Ofcom probe
X Factor's Tulisa covers up her tattoo amid Ofcom probe
by Maisie McCabe
28 November 2011, 09:21AM
'The X Factor' judge Tulisa Contostavlos last night covered up the tattoo which is currently under investigation by broadcasting regulator Ofcom for potentially promoting her perfume.
Brands pledge to avoid promoting unhealthy products to kids online
Brands pledge to avoid promoting unhealthy products to kids online
by Matthew Chapman
28 November 2011, 09:56AM
Food and drink brands, including Coca-Cola and Mars, have promised to change their websites to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.
How to join the social club
How to join the social club
by Melanie May
28 November 2011, 12:00AM
A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.
Appointment to View: Nissan spoofs the spoof
Appointment to View: Nissan spoofs the spoof
by Georgina Brazier
28 November 2011, 09:15AM
You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.
Intelligence
What niche social networks can do for your brand
What niche social networks can do for your brand
by Sarah Shearman
25 November 2011, 12:00AM
With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.
Launching a brand's first ever TV campaign? Here's a five-point plan
Launching a brand's first ever TV campaign? Here's a five-point plan
by Andy Fry
24 November 2011, 12:00AM
Advertising on television is enjoying a resurgence in popularity among brands, writes Andy Fry.
Opinion
Think BR: Customer loyalty in 2011
Think BR: Customer loyalty in 2011
by Simon Atkinson
25 November 2011, 08:30AM
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI.
Russell Davies: It is now possible to measure influence, but how useful is it?
Russell Davies: It is now possible to measure influence, but how useful is it?
by Russell Davies
24 November 2011, 08:00AM
There has been a lot of hoo-hah about Klout recently.
Also in the news
Success of connected TV is no longer 'myth and magic', says ITV's Knight
by Sarah Shearman, 25 November 2011, 03:51PM
Rethink Mental Illness hands the7stars media account
by Mark Banham, 25 November 2011, 04:10PM
Rita Lewis becomes publishing director of InStyle magazine
by Loulla-Mae Eleftheriou-Smith, 25 November 2011, 04:21PM
The Sun moves into social gaming
by Sarah Shearman, 25 November 2011, 02:00PM
Mark Cridge on taking Glue Isobar 'stratospheric'
by Arif Durrani, 25 November 2011, 08:00AM
From the blogs
Digital falls
Greg Taylor
28 November 2011, 9:36AM
Delta get it, Qantas don't
Chris J Reed
28 November 2011, 2:56AM
Beautiful people
Steve Henry
27 November 2011, 4:40PM
Golf GTI's 35th party for very sad people
Chris J Reed
27 November 2011, 10:16AM
The new data landscape
Alan Mitchell
26 November 2011, 4:06PM
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